Officer, B2B Digital Marketing (Officer B2B Strategy and Operations)

Fáilte Ireland; Leinster; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Public sector benefits

Zusammenfassung

Fáilte Ireland is seeking a seasoned digital marketing professional to lead and implement the Email Marketing Transformation Programme, establishing new capabilities, governance, customer journeys and performance measurement.

You will develop B2B campaigns across owned channels, use insights for segmentation, personalisation and ROI improvements, and collaborate across teams to integrate email marketing into the wider digital ecosystem.

Qualifikationen

• 3+ years in digital marketing, email marketing or related role
• Experience delivering digital campaigns/transformation projects
• Strong knowledge of segmentation, personalisation and performance reporting
• Proficiency with CRM, analytics and marketing platforms
• Knowledge of Irish tourism sector and bilingual digital content (Irish/English)
• Teamwork, Project management and Leveraging technology

Aufgaben

• Lead the delivery and governance of the Email Marketing Transformation Programme.
• Develop and execute B2B digital marketing campaigns across owned channels.
• Use data-driven insights to improve engagement, segmentation and ROI.
• Collaborate across business, technology, data and content teams to integrate email marketing.
• Support campaign reporting, insights and continuous improvement.
• Plan and optimise campaigns with internal stakeholders and agency partners.
• Maintain and optimise FailteIreland.ie content and email schedules.
• Monitor KPI performance and provide regular reporting.

Kenntnisse

Digital marketing

Email marketing

CRM systems

Power BI

Google Analytics

Microsoft Dynamics 365

Content calendars

Project management

Stakeholder management

Ausbildung

QQI Level 6 Marketing/Digital Marketing

Tools

Microsoft Dynamics 365

Google Analytics

Jobbeschreibung

Job Description/ Key Areas of Responsability:

• Lead the delivery and implementation of the Email Marketing Transformation Programme, including new capabilities, processes, governance, customer journeys, segmentation and performance measurement frameworks.
• Develop and execute B2B digital marketing communications and campaigns across owned channels, using a user-centred and omnichannel approach.
• Use customer insight, segmentation, personalisation and performance data to improve engagement with industry clients and optimise campaign effectiveness.
• Work collaboratively across business, technology, data and content teams to integrate email marketing within Fáilte Ireland’s wider digital ecosystem.
• Support campaign reporting, insight generation, learnings and ROI analysis, and use findings to drive continuous improvement.
• Work with internal stakeholders and agency partners to plan, deliver and optimise B2B communications, campaigns and projects across Fáilte Ireland’s owned platforms, providing guidance on channel strategy, audience targeting and campaign effectiveness.
• Support the ongoing optimisation of failteireland.ie, including content planning, content creation and curation, website performance and engagement.
• Maintain email schedules and support accurate, timely delivery of content and channel changes.
• Monitor and report on owned-platform performance and other agreed KPIs.
• Contribute to media planning, B2B social media activity, and the development of industry activation assets and toolkits supporting consumer campaigns.
• Maintain a strong working knowledge of CRM, analytics and email marketing tools, including Google Analytics, Power BI and Microsoft Dynamics 365.
• Support team administration and financial management requirements and participate fully in the wider B2B Strategy and Operations team.

Resource Management

• Deliver assigned work to agreed timelines, standards and priorities.
• Collaborate across the organisation to deliver projects and operations.
• Manage priorities and elevate issues as needed.
• Use resources effectively, maintain accurate records and improve delivery.

Governance & Reporting

• Comply with organisational policies, procedures and governance requirements.
• Track progress and promptly flag risks, issues or delays.
• Prepare accurate reports and analysis to support decisions and delivery.
• Follow agreed risk, budget, procurement and records processes.
• Use evidence and insights to support planning, evaluation and improvement.
• Support divisional priorities through collaboration and information sharing.

Corporate Contribution

• Deliver high-quality work aligned with divisional priorities and Fáilte Ireland’s strategy.
• Build effective relationships and communicate clearly.
• Coordinate delivery, share updates and elevate issues as needed.
• Model Fáilte Ireland’s values, support improvement and undertake assigned duties.

Person Specification:

The successful candidate will be a skilled relationship builder who can engage confidently with a range of stakeholders and communicate clearly and accessibly. They will bring a user-centred mindset, strong commercial awareness and a clear understanding of how digital engagement can support business outcomes. Curious and open to new ideas, they will be comfortable embracing innovation, new technology and continuous improvement. They will demonstrate sound judgement and flexibility, with the ability to work effectively both independently and as part of a collaborative team. They will have strong written and verbal communication skills, with the ability to produce clear, accessible and audience-focused content.

There is a requirement to travel to Dublin on a regular basis (if based in Limerick or Cork) and to travel domestically, and on occasion internationally.

In order to be eligible to apply for this role you must have / demonstrate in your application form the following:

• A minimum of 3 years’ relevant experience in digital marketing, email marketing, customer communications or a related role.
• A professional qualification (min Level 6 under the QQI Framework) in marketing, digital marketing, communications, business, technology or a related discipline
• Demonstrable experience delivering digital marketing campaigns or transformation projects involving digital agencies, technology teams and internal business stakeholders
• Strong practical knowledge of digital and email marketing, using data, customer insight and performance reporting to support segmentation, personalisation, testing, optimisation and decision-making
• Proficiency in Microsoft Office and experience using CRM, email marketing, web analytics or reporting platforms.
• Experience with Microsoft Dynamics 365, Power BI, Google Analytics or comparable CRM, analytics and marketing automation platforms.
• Experience supporting a major digital, CRM or email marketing transformation programme.
• Experience developing customer journeys, governance processes, content calendars or performance measurement frameworks.
• Knowledge of the tourism and hospitality sector and the needs of tourism businesses in Ireland.
• An understanding of, or proficiency in, the Irish language, with the ability to support the development of accessible, high-quality bilingual digital content and services.
• Teamwork
• Project Management
• Leverages Technology

Office Location and Blended Working:

We do not ask for addresses as part of the application process, however it is the responsibility of the candidate to acknowledge the base location of the role. The successful candidate must regularly work from and attend the base office location of the role.

Please note: Remote working from outside the State is not permitted other than in exceptional circumstances. As this role is within the Irish public service, the post-holder must carry out a minimum of 80% of their working time within the State (Republic of Ireland). Candidates who reside in Northern Ireland must be able to meet this requirement.

• This role requires travel, with attendance at a number of national and regional locations / sites on an annual basis.
• The flexibility to travel domestically, and on occasion internationally, is an element of this role.

Selection Process:

Shortlisting will be based on applications and the selection process may involve two competency based interviews. A panel of successful candidates may be formed following the selection process.

Candidates must be available to attend an in-person interview at the location and date specified by Fáilte Ireland. Please note that the location of the interview may vary from the base location of the role.

Salary and Benefits

This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

The Annual Leave allowance for this post is 27 days.

Further details on the benefits on offer can be found in the Why Work with Fáilte Ireland? | Fáilte Ireland · Failte Ireland