B2B Digital Marketing Lead — CRM & AI Growth (Hybrid)

Ascension Executive Recruitment; Kildare; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Ascension Executive Recruitment is seeking a digitally focused Marketing Manager to own marketing strategy, digital presence and lead generation for a B2B environment. You will drive campaigns, content and CRM-driven insights to grow engagement and opportunities, with a hybrid work arrangement and periodic office attendance.

The role emphasizes marketing automation, data-driven decision making and collaboration with sales, technical and service teams to maximise commercial performance.

Qualifications

• Minimum 3 years’ experience in digital marketing, demand generation or marketing management.
• Proven track record delivering digital campaigns with measurable commercial outcomes.
• Strong understanding of customer segmentation, leads, journeys and lifecycle marketing.
• Hands-on experience with email marketing, LinkedIn campaigns, web content and SEO.
• Experience using CRM and marketing automation platforms to build targeted campaigns.

Responsibilities

• Develop and execute the annual marketing plan aligned to business objectives.
• Manage budget, forecasting, supplier management and ROI reporting.
• Create engaging content across case studies, product stories and landing pages.
• Lead integrated campaigns across LinkedIn, email, SEO and paid channels.
• Develop and manage CRM-driven audience segmentation and automated journeys.
• Oversee website development and a planned redevelopment project.
• Coordinate events, webinars and campaigns with stakeholders.
• Track marketing metrics and optimise campaigns using analytics.

Skills

Digital marketing

Lead generation

Campaign analysis

Content creation

Marketing automation

CRM usage

AI in marketing

Project management

Education

Marketing/Business/Communications degree

Life sciences (advantageous)

Tools

Salesforce Sales Cloud

Salesforce Marketing Cloud

Salesforce Revenue Cloud

Job description

Ascension Executive Recruitment is seeking a digitally focused Marketing Manager to own marketing strategy, digital presence and lead generation for a B2B environment. You will drive campaigns, content and CRM-driven insights to grow engagement and opportunities, with a hybrid work arrangement and periodic office attendance.

The role emphasizes marketing automation, data-driven decision making and collaboration with sales, technical and service teams to maximise commercial performance.