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PT Lets Cosmetic Indonesia is seeking an experienced short-form video creator to translate lipstick, blush, and eyeshadow features into engaging TikTok concepts and scripts. Stay ahead of Indonesian trends and produce high-impact content aligned with the brand.
On-set shooting, texture close-ups, swatches, and GRWM transformations are core duties. Post-production with CapCut or Adobe Premiere Pro and precise color grading to match product shades are required for a premium look.
Stay ahead of TikTok Indonesia trends in color cosmetics (e.g., viral lip techniques, gradient blush trends, eye makeup tutorials, Thai/Western/Korean makeup styles).
Translate product features of lipsticks, blushes, and eyeshadows into high-converting, engaging short-form video concepts and scripts.
On-Set Shooting & Makeup Videography:
Product Texture Close-ups: Capture high-end, macro detail shots (Texture Shots) of lipstick bullets/liquids, blush powders/creams, and eyeshadow shimmers/mattes to highlight product quality.
Swatches & Application: Direct and film arm swatches, lip swatches, blush blending, and step-by-step eye makeup applications on models or creators. Ensure accurate color reproduction, no color distortion, and true-to-life skin texture.
Transformations & GRWM: Shoot high-impact "Before & After" transformation videos, wear-tests, and immersive Get Ready With Me (GRWM) content.
Post-Production & Color Grading:
Edit fast-paced, high-retention short videos using CapCut or Adobe Premiere Pro.
Critical Requirement: Possess strong color grading and calibration skills to ensure that lip, cheek, and eye shades in the video match the physical products precisely while maintaining a polished, premium aesthetic.
Add trending transitions, dynamic subtitles/captions, TikTok Shop product sticker prompts, and engaging sound design tailored to Gen Z audiences.
Monitor video views, engagement rates, and TikTok Shop conversion metrics.
Analyze short-form video strategies of top local and international beauty competitors in Indonesia to continuously optimize shooting and editing techniques.
Experience:
2–3+ years of professional short-form video shooting and editing experience (end-to-end self-shoot and self-edit).
Prior experience in color cosmetics (makeup) brands, cosmetics OEM/factories, or beauty MCN agencies is preferred. (Note: A cosmetics-focused portfolio featuring lip/eye/blush swatches or texture shots is mandatory for application).
Technical Skills:
Highly proficient with mirrorless/DSLR cameras equipped with macro lenses, as well as smartphone videography.
Expert in lighting small objects (managing reflections on shimmery eyeshadows, capturing cream/matte lipstick textures) and lighting diverse skin tones (ranging from Indonesian tan/medium skin tones to fair complexions).
Skilled in editing and color-grading software such as CapCut and Adobe Premiere Pro.
Aesthetic & Trend Sense:
Exceptional sensitivity to color, fashion, and makeup aesthetics, with a deep understanding of what appeals to consumers on TikTok in Southeast Asia.
Language Skills:
Proficient in English (required for cross-cultural team collaboration and script localization).