Content Planner

PT Lets Cosmetic Indonesia; Pluit; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT Lets Cosmetic Indonesia is seeking a Content Planner to spearhead our brand’s vertical video strategy in beauty. You will conceptualize, shoot, and edit engaging short-form videos that capture trends, showcase textures, and build a loyal community.

You will monitor beauty trends daily, script and edit content with CapCut or Premiere Pro, and collaborate with internal talent or micro-influencers to drive engagement and sales.

Qualifications

• 2–3+ years of experience producing short-form video content in beauty/lifestyle.
• Deep familiarity with beauty culture, terminology, and top creators/brands.
• Portfolio of viral or high-engagement videos required.

Responsibilities

• Ideate beauty content concepts and monitor trends across TikTok, IG Reels, YouTube Shorts.
• Script, shoot, and edit short-form videos including tutorials, reviews, and transformations.
• Direct talent and micro-influencers during shoots; host on-camera if comfortable.
• Edit with fast, retention-focused pacing; add captions, SFX, and transitions.
• Analyze performance metrics to iterate on engagement and sales.

Tools

CapCut

Adobe Premiere Pro

After Effects

Job description

We are looking for a creative, data-driven, and trend-obsessed Content Planner to spearhead our brand's vertical video strategy in the beauty space. In this role, you will concept, shoot, and edit engaging short-form video content that captures beauty trends, showcases product textures/swatches, highlights transformations, and builds a loyal community.

Key Responsibilities

Beauty Content Ideation & Trend Spotting: Daily monitoring of TikTok, IG Reels, and YouTube Shorts to identify emerging beauty trends, audio, and viral formats before they peak.

End-to-End Production: Scripting, lighting, shooting, and editing video assets. This includes talking-head reviews, GRWMs (Get Ready With Us), unboxings, aesthetic swatch videos, and tutorial-style content.

On-Camera Collaboration: Directing internal talent, beauty creators, or micro-influencers during shoots; optional on-camera hosting if comfortable.

Fast-Paced Editing: Cutting footage with snappy, retention-focused pacing using CapCut or Adobe Premiere Pro. Adding dynamic, brand-aligned captions, sound effects (ASMR elements are a plus), and transitions.

Performance Analysis: Tracking metrics (retention rate, watch time, shares, saves, and conversion links) to iterate on what drives community engagement and sales.

Requirements & Qualifications

Experience: 2-3+ years of experience producing high-performing short-form video content, specifically within the beauty, skincare, cosmetics, or lifestyle space (portfolio of past viral or high-engagement videos required).

Niche Knowledge: Deep familiarity with beauty culture, terminology (e.g., undertones, finishes, active ingredients), and top beauty creators/brands on social media.

Technical Toolkit: Expert-level proficiency in mobile editing (CapCut) and/or desktop editing (Adobe Premiere Pro, After Effects). Strong grasp of mobile cinematography, lighting setups (ring lights, softboxes, natural lighting), and audio clarity.

Aesthetic Eye: An intuitive understanding of modern visual aesthetics, color grading, and clean visual storytelling tailored to beauty audiences.

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