KOL Content Planner

Hebe Beauty Indonesia; Jakarta Utara; On-site; IDR 223,200,000 - 312,480,000; Full time

Job summary

Hebe Beauty Indonesia is seeking a talented KOL Content Specialist to craft skincare campaigns on TikTok Indonesia. You will develop video scripts, content briefs, and collaborate with KOLs to ensure compelling, GMV-driven content.

The role requires good English, 2+ years in beauty/KOL content marketing, strong knowledge of TikTok trends, and the ability to translate consumer needs into engaging campaigns with measurable results.

Qualifications

• Must have good English and 2+ years in beauty/KOL content marketing.
• Experience creating or managing viral content scripts that drive GMV, views, engagement, or conversion.
• Strong understanding of TikTok Indonesia content trends and short-video marketing.
• Able to develop content briefs based on product selling points, consumer pain points, and KOL persona.
• GMV-oriented mindset; connect content strategy with sales performance.
• Experience in sunscreen, acne care, cleanser, or basic skincare categories is preferred.
• Able to analyze KOL performance, content results, and campaign data, then provide optimization suggestions.
• Able to work with KOLs, creators, internal teams, and agencies to ensure content quality and campaign delivery.
• Strong communication skills, ownership, and execution ability.
• Candidates with successful exposure or conversion-driven skincare campaign cases will be prioritized.

Responsibilities

• Conduct competitor analysis and market research to identify skincare content trends, successful scripts, KOL strategies, and campaign opportunities.
• Develop KOL video scripts and content briefs based on product selling points, consumer pain points, and TikTok Indonesia trends.
• Work closely with KOLs and creators to review, revise, and improve video content before posting.
• Communicate with KOLs clearly to ensure the content direction, product message, hook, scene, and selling points are delivered properly.
• Analyze high-performing competitor videos and translate insights into content angles for our own campaigns.
• Support campaign planning for sunscreen, acne care, cleanser, and other basic skincare products.
• Recommend suitable KOLs based on their content style, audience fit, average views, engagement, and campaign objective.
• Monitor content performance and provide suggestions to improve future scripts, KOL selection, and campaign results.
• Work with sufficient campaign budget and proactively recommend KOLs, content ideas, and creative directions based on personal judgment and market observation.
• Stay passionate, curious, and active in exploring TikTok trends, beauty content, consumer needs, and new campaign opportunities.

Skills

English proficiency

Beauty/KOL content marketing

Viral content scripts

TikTok Indonesia trends

Content briefs development

GMV-oriented mindset

Skincare category experience

KOL performance analysis

Cross-team collaboration

Strong communication

Job description

1. 1. Conduct competitor analysis and market research to identify skincare content trends, successful scripts, KOL strategies, and campaign opportunities.


2. 2. Develop KOL video scripts and content briefs based on product selling points, consumer pain points, and TikTok Indonesia trends.


3. 3. Work closely with KOLs and creators to review, revise, and improve video content before posting.


4. 4. Communicate with KOLs clearly to ensure the content direction, product message, hook, scene, and selling points are delivered properly.


5. 5. Analyze high-performing competitor videos and translate insights into content angles for our own campaigns.


6. 6. Support campaign planning for sunscreen, acne care, cleanser, and other basic skincare products.


7. 7. Recommend suitable KOLs based on their content style, audience fit, average views, engagement, and campaign objective.


8. 8. Monitor content performance and provide suggestions to improve future scripts, KOL selection, and campaign results.


9. 9. Work with sufficient campaign budget and proactively recommend KOLs, content ideas, and creative directions based on personal judgment and market observation.


10. 10. Stay passionate, curious, and active in exploring TikTok trends, beauty content, consumer needs, and new campaign opportunities.

1. 1. Good English skills and possesses at least 2 years of experience in beauty / skincare / personal care / KOL content marketing.


2. 2. Experience in creating or managing viral content scripts that drive GMV, views, engagement, or conversion.


3. 3. Strong understanding of TikTok Indonesia content trends, KOL content formats, and short-video marketing.


4. 4. Able to develop content briefs based on product selling points, consumer pain points, and KOL persona.


5. 5. GMV-oriented mindset, with the ability to connect content strategy with sales performance.


6. 6. Experience in sunscreen, acne care, cleanser, or basic skincare categories is preferred.


7. 7. Able to analyze KOL performance, content results, and campaign data, then provide optimization suggestions.


8. 8. Able to work with KOLs, creators, internal teams, and agencies to ensure content quality and campaign delivery.


9. 9. Strong communication skills, ownership, and execution ability.


10. 10. Candidates with successful exposure or conversion-driven skincare campaign cases will be prioritized.

Preferred experience:

• Sunscreen category


• Acne care / acne-prone skin products


• Basic skincare products


• TikTok Shop / affiliate content


• Viral KOL script development


• GMV-driven campaign execution