Trade Marketing Supervisor

Madame Gie Cosmetics; Jakarta Pusat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Madame Gie Cosmetics is seeking a skilled Trade Marketing Manager to develop and execute strategies that drive sales growth, market share, and channel expansion across Modern Trade, General Trade, and E-Commerce in Jakarta.

You will lead in-store activations, promotions, and merchandising, manage budgets, and partner with Sales, Brand Marketing, Supply Chain, and distributors to ensure timely product launches and strong promotional execution. Some travel for market visits is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or related field.
• 3–5 years in Trade Marketing, Sales, or Brand Marketing with 1–2 years in supervision; FMCG/Cosmetics preferred.
• Strong understanding of Modern Trade, General Trade, distributor management, category management, and retail execution.

Responsibilities

• Develop and implement trade marketing strategies to grow sales, market share, and channel growth targets.
• Plan, implement, and evaluate trade promotions, merchandising programs, POP materials, and in-store activations across MT, GT, and E-Commerce channels.
• Lead and supervise trade marketing activities to ensure excellent store-level execution.
• Monitor sales performance, trade promotion ROI, market trends, and competitor activities to optimize performance.
• Collaborate with Sales, Brand Marketing, Supply Chain, Finance, and distributors to ensure smooth product launches and promotions.
• Manage trade marketing budgets, promotional calendars, and channel investment.
• Conduct regular market visits to evaluate planogram compliance, product availability, pricing, and merchandising standards.
• Prepare periodic reports, analyze business performance, and provide strategic recommendations to management.

Skills

Trade marketing

Sales

Brand marketing

Leadership

Analytical skills

Cross-functional collaboration

Travel for market visits

Education

Bachelors in Marketing / Business Administration

Tools

Excel

PowerPoint

BI tools

Job description

• Develop and execute trade marketing strategies to achieve sales, market share, and channel growth targets.
• Plan, implement, and evaluate trade promotions, merchandising programs, POP materials, and in-store activations across Modern Trade, General Trade, and E-Commerce channels.
• Lead and supervise trade marketing activities to ensure excellent execution at the store level.
• Monitor sales performance, trade promotion ROI, market trends, and competitor activities to optimize business performance.
• Collaborate with Sales, Brand Marketing, Supply Chain, Finance, and distributors to ensure smooth product launches and promotional execution.
• Manage trade marketing budgets, promotional calendars, and channel investment effectively.
• Conduct regular market visits to evaluate planogram compliance, product availability, pricing, and merchandising standards.
• Prepare periodic reports, analyze business performance, and provide strategic recommendations to management.

Responsibilities

• Develop and execute trade marketing strategies to achieve sales, market share, and channel growth targets.
• Plan, implement, and evaluate trade promotions, merchandising programs, POP materials, and in-store activations across Modern Trade, General Trade, and E-Commerce channels.
• Lead and supervise trade marketing activities to ensure excellent execution at the store level.
• Monitor sales performance, trade promotion ROI, market trends, and competitor activities to optimize business performance.
• Collaborate with Sales, Brand Marketing, Supply Chain, Finance, and distributors to ensure smooth product launches and promotional execution.
• Manage trade marketing budgets, promotional calendars, and channel investment effectively.
• Conduct regular market visits to evaluate planogram compliance, product availability, pricing, and merchandising standards.
• Prepare periodic reports, analyze business performance, and provide strategic recommendations to management.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• Minimum 3–5 years of experience in Trade Marketing, Sales, or Brand Marketing, with at least 1–2 years in a supervisory role, preferably in FMCG, Cosmetics, Beauty, or Consumer Goods.
• Strong understanding of Modern Trade, General Trade, distributor management, category management, and retail execution.
• Proven experience in planning and executing trade promotions, merchandising, and in-store marketing activities.
• Strong analytical skills with the ability to interpret sales data, monitor KPIs, and measure promotion ROI.
• Proficient in Microsoft Excel, PowerPoint, and reporting tools; experience with BI tools is an advantage.
• Excellent leadership, communication, negotiation, and cross-functional collaboration skills. Target-oriented, proactive, detail-oriented, and capable of managing multiple projects simultaneously.
• Willing to travel for market visits and business reviews.