Trade Marketing Specialist

Coolvita; Tangerang; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

Coolvita is seeking a Trade Marketing professional to develop localized plans across Modern Trade and General Trade, partnering with KAMs and retailers to drive growth. You will lead in-store activations, promotions, and cross-merchandising strategies across major retailers.

The role requires 2–4 years in FMCG trade marketing, with hands-on experience in MT/GT channels and familiarity with health/beauty accounts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of trade marketing or commercial channel experience in the FMCG, Health, Beauty, or Wellness sectors.
• Experience handling Modern Trade health and beauty accounts (e.g., Guardian, Watsons) or major hypermarket chains.

Responsibilities

• Develop and implement localized trade marketing plans across Modern Trade and General Trade to drive sales growth and expand market share.
• Collaborate with KAM and retail partners to execute in-store activations, bundle promos, and cross-merchandising strategies.
• Spearhead the physical retail rollout of new product pipelines ensuring shelf placement and trial generation.
• Track and analyze KPI metrics including campaign ROI, retail sales lift, stock turnover, and promo spend efficiency.
• Conduct market visits to monitor competitor activities and identify gaps in retail execution.
• Collaborate with Branding, Creative, and Activations teams to create seamless consumer journey.

Skills

Trade marketing

Channel management

Promotions planning

In-store activations

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Job description

• Channel Strategy & Execution: Develop and implement localized trade marketing plans across Modern Trade (MT) and General Trade (GT) to drive sales growth and expand market share.
• Joint Promotional Campaigns: Collaborate with Key Account Managers (KAM) and retail partners to execute creative in-store activations, bundle promos, and cross-merchandising strategies.
• New Product Launches (NPI): Spearhead the physical retail rollout of new product pipelines (e.g., specific flavors, or gummies), ensuring immediate shelf placement and trial generation.
• Data-Driven Analysis: Track and analyze key performance metrics, including campaign ROI, retail sales lift, stock turnover, and promotional spend efficiency.
• Market Intelligence & Audits: Frequently conduct market visits to monitor competitor activities (pricing, promos, displays) and identify gaps in Cool-Vita's retail execution.
• Cross-Functional Alignment: Collaborate closely with the Branding , Creative, and Activations teams to create seamless consumer journey.
• KPI: Trade Spend Optimzation

Job Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: Minimum 2–4 years of trade marketing or commercial channel experience in the FMCG, Health, Beauty, or Wellness sectors.
• Channel Expertise: Proven track record handling Modern Trade (MT) health and beauty accounts (e.g., Guardian, Watsons) or major hypermarket/supermarket chains.