Trade Marketing Manager

Brilliant Think Center; Jakarta Selatan; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

Brilliant Think Center is seeking a seasoned Trade Marketing Manager to lead comprehensive trade marketing strategies and campaigns in the Jakarta area. You will work closely with sales, product, and creative teams to ensure cohesive brand messaging and impactful in-store activations.

The ideal candidate brings 5+ years in trade marketing or B2B marketing within FMCG/Beauty sectors, a proven campaign track record, and strong budget management skills.

Qualifications

• 5+ years of experience in trade marketing manager, B2B marketing, or a related marketing discipline within a commercial environment.
• Proven track record of developing and executing trade marketing campaigns with measurable results.
• Strong understanding of trade channel dynamics, distribution networks, and retail partnerships.
• Excellent project management with ability to handle multiple initiatives and deadlines.
• Experience with budget management and financial planning.
• Ability to collaborate across teams and build relationships at all levels.
• Marketing certification preferred but not essential if you have substantial experience.

Responsibilities

• Develop and implement comprehensive trade marketing strategies and campaign plans aligned with business objectives.
• Create compelling marketing materials, point-of-sale displays, and promotional content for trade partners and retailers.
• Manage trade marketing budgets and ensure effective resource allocation.
• Collaborate with sales to identify opportunities, develop promotional calendars, and coordinate go-to-market activities.
• Conduct market research and competitive analysis to inform strategy.
• Build and maintain relationships with key trade partners, distributors, and retailers.
• Monitor campaign performance, analyze metrics, and present ROI reports.
• Coordinate trade events, exhibitions, and in-store activations to maximise brand visibility.
• Liaise with product, creative, and digital teams to ensure consistent brand messaging.

Skills

Trade marketing

B2B marketing

Campaign planning

Budget management

Project management

Analytics

Stakeholder collaboration

Creative mindset

Education

Marketing certification

Tools

Marketing analytics tools

MS Office / Google Workspace

Job description

Developing and implementing comprehensive trade marketing strategies and campaign plans aligned with business objectives

Creating compelling marketing materials, point-of-sale displays, and promotional content tailored for trade partners and retailers

Managing trade marketing budgets and ensuring effective allocation of resources across campaigns and initiatives

Collaborating with sales teams to identify opportunities, develop promotional calendars, and coordinate joint go-to-market activities

Conducting market research and competitive analysis to inform trade marketing strategy and identify emerging trends

Building and maintaining strong relationships with key trade partners, distributors, and retailers through regular engagement and support

Monitoring campaign performance, analysing metrics, and producing reports that demonstrate ROI and inform future strategy

Coordinating trade events, exhibitions, and in-store activations to maximise brand visibility and partner engagement

Liaising with internal stakeholders including product, creative, and digital teams to ensure consistent brand messaging across all trade channels

What we're looking for

• 5+ years of experience in trade marketing manager, B2B marketing, or related marketing discipline within a commercial environment, preferably within the FMCG or Beauty / Skincare industry
• Proven track record of successfully developing and executing trade marketing campaigns that have delivered measurable business results
• Strong understanding of trade channel dynamics, distribution networks, and retail partnerships
• Excellent project management skills with the ability to manage multiple initiatives simultaneously whilst meeting tight deadlines
• Proficiency with marketing analytics tools and Microsoft Office suite & Google WorkspaceCreative mindset with strong problem-solving abilities and commercial acumen
• Experience with budget management and financial planning
• Ability to work collaboratively across teams and build strong working relationships at all levels
• Certification in marketing or related field is preferred but not essential if you have substantial relevant experience