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Be Bright With Brighty is seeking a Trade Marketing Supervisor to develop and execute strategies across General Trade and Modern Trade channels, driving sales growth and brand visibility. You will plan promotions, manage budgets, and collaborate with sales, marketing, and supply chain teams to ensure cohesive activation across retailers.
The role requires strong analytical skills, experience with modern trade outlets, and proven ability to optimize promotional ROI and SKU performance.
Develop and execute trade marketing strategies and promotional plans to drive sales growth and brand visibility across General Trade and Modern Trade channels.
Plan and manage trade marketing activities, including in-store promotions, POSM, product displays, gondola, endcap, and other retail activations.
Analyze sales performance, sell-out trends, promotional effectiveness, and SKU performance to identify business opportunities
Partner closely with Key Account Management (KAM), Sales, Marketing, and Supply Chain teams to align trade initiatives with overall commercial objectives.
Manage trade marketing budgets, promotional calendars, and channel investment effectively.
Ensure proper execution of promotions, product displays, and brand visibility across retail outlets
Monitor and evaluate promotional campaigns and prepare regular performance reports with actionable recommendations
Qualification
Bachelor's degree in Marketing, Business Management, or a related field.
Minimum 3 years of experience in Trade Marketing, preferably in Beauty & Personal Care or FMCG.
Experience handling Modern Trade channels, such as Watsons, Guardian, Sociolla, AEON, or similar retailers
Strong analytical skills with the ability to interpret sales data and evaluate promotional ROI.
Experienced in trade marketing budget management, in-store activation, merchandising, and promotional planning.
Strong communication, project management, and problem-solving skills
Hirer responsiveness Salary match Number of applicants
Your application will include the following questions:
Health & Beauty Retail 11-50 employees
Be Bright With Brighty
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