Trade Marketing & Activation Specialist

Confidential; Manado; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

Confidential is seeking a dynamic Trade Marketing professional to drive market activation and new product launches. You will work closely with Sales teams to accelerate product performance and improve market execution, ensuring availability, alignment, and effective campaigns across our operations.

The role emphasizes optimizing existing programs, leveraging local opportunities, and planning regional activation to generate incremental sales while maintaining safety standards on all activities.

Qualifications

• Bachelor’s degree in Marketing, Management, Business or related field.
• 2–3 years of experience in Trade Marketing, Sales or Commercial Activation.
• Experience collaborating with field sales teams on market initiatives.

Responsibilities

• Execute Trade Marketing, NPD, activation and commercial programs with Sales teams.
• Drive successful new product launches with alignment across operations.
• Monitor product availability, penetration and sales performance, and implement action plans.
• Optimize marketing programs and tailor market initiatives to local opportunities.
• Plan regional activation programs to boost consumer engagement and sales volume.
• Manage distribution and use of POSM to improve visibility at outlets.
• Collaborate with Sales teams for clear execution of ongoing programs.
• Track initiative performance and refine programs for better results.
• Support wholesaler meetings and Sales Rally activities.
• Ensure activities comply with Occupational Health & Safety policies.

Skills

Trade Marketing

Sales Activation

NPD

POSM Management

Market Analysis

Data-driven decisions

Education

Bachelor's degree in Marketing/Business

Tools

CRM systems

MS Excel/Insights

Job description

Confidential is seeking a dynamic Trade Marketing professional to drive market activation and new product launches. You will work closely with Sales teams to accelerate product performance and improve market execution, ensuring availability, alignment, and effective campaigns across our operations.

The role emphasizes optimizing existing programs, leveraging local opportunities, and planning regional activation to generate incremental sales while maintaining safety standards on all activities.