Trade Marketing Manager

PT Lahan Mekar Niaga; Kota Bandung; Sur place; IDR 600 000 000 - 900 000 000; Plein temps

Résumé du poste

PT Lahan Mekar Niaga is seeking a seasoned Trade Marketing Manager in Bandung to translate brand and commercial strategies into executable programs across all channels. You will lead the national execution team, design annual trade promotions, and collaborate with distributors and key accounts to maximize ROI and sales growth.

The role requires 10–15 years in FMCG trade marketing, strong GT experience, and a proven ability to manage large field personnel across regions.

Qualifications

• Minimum S1 degree in Marketing, Business, Management, or related field.
• Extensive experience in FMCG Trade Marketing, Sales, or Customer Development.
• Proven track record in leading large field teams across regions.

Responsabilités

• Develop annual Trade Marketing strategy aligned with business objectives.
• Translate brand strategy into specific implementation plans for each channel.
• Develop growth plans for each channel outlet.
• Lead customer marketing and shopper marketing initiatives.
• Develop and execute annual trade promotion calendar.
• Develop trade promotion programs, retailer incentives, and distributor programs.
• Optimize Return on Investment (ROI) from promotion programs and trade investments.
• Evaluate promotion effectiveness and provide improvement recommendations.
• Lead and develop the national execution team.
• Establish and distribute KPIs to the team.

Connaissances

Trade Marketing Leadership

Channel Development

Team Leadership

Brand & Trade Promotion

Formation

Bachelor's/Undergraduate degree in Marketing/Business/Management

Description du poste

Responsible for translating brand strategy and commercial strategy into best execution across all sales channels (trade channels). This role leads trade marketing strategy, customer development, consumer activation, sales promotion, merchandising excellence, and field execution to maximize sales growth and brand visibility. The Trade Marketing Manager manages the national field team and works with the Sales Division to ensure effective implementation.

Key responsibilities

Develop annual Trade Marketing strategy aligned with business objectives

Translate brand strategy into specific implementation plans for each channel

Develop growth plans for each channel outlet

Lead customer marketing and shopper marketing initiatives

Develop and execute annual trade promotion calendar

Develop trade promotion programs, retailer incentives, and distributor programs

Optimize Return on Investment (ROI) from promotion programs and trade investments

Evaluate promotion effectiveness and provide improvement recommendations

Lead and develop the national execution team

Establish and distribute KPIs to the team

About you

Minimum S1 degree in Marketing, Business, Management, or related field

10-15 years of experience in FMCG Trade Marketing, Sales, or Customer Development

Minimum 5 years in a Trade Marketing leadership position

Experience leading more than 50 field personnel across various regions

Strong experience in General Trade (GT)

Experience managing Modern Trade and HoReCa

Experience designing and executing national-scale trade promotion programs

Experience collaborating with distributors and key accounts

Trade Marketing Strategy knowledge and capability