Subscription & Game Engagement Executive

HeroPlay Indonesia; Jakarta Selatan; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

HeroPlay Indonesia is seeking a data-driven Subscription & Game Engagement Executive to monitor subscription performance, analyze gaming behavior across the HeroPlay ecosystem, and translate activity into actionable insights to improve discovery, engagement, and retention. You will collaborate with Marketing and Technical teams to optimize the catalog, feature games, and support campaigns.

A Bachelor’s degree and 1–3 years in analytics or product operations are expected, with strong Excel/Sheets

Qualifications

• Bachelor's degree in Business, Marketing, Management, or related field.
• 1-3 years of experience in product operations, business analysis, data analytics, subscription services, digital products, or gaming.
• Strong analytical and reporting skills.
• Proficiency in Excel or Google Sheets; experience with analytics dashboards.

Responsibilities

• Monitor subscription performance across HeroPlay Premium, HeroPlay Ultra, and other subscription products; identify trends in subscriptions, usage, and engagement.
• Analyze game popularity, play frequency, login activity, engagement metrics using dashboards and analytics tools.
• Identify trends in game usage and subscription behavior to improve engagement, retention, and value.
• Recommend catalogue optimization decisions based on performance data, budgets, and user preferences.
• Collaborate with Marketing to provide game insights for promotional campaigns, banners, and discovery initiatives.
• Work with Technical teams to improve game discovery, catalogue presentation, user journeys, and engagement features.
• Monitor subscription-related issues and coordinate with internal teams to support investigation and resolution.
• Prepare weekly and monthly reports covering subscription performance, game usage, engagement trends, and recommendations for management.

Skills

Analytical thinking

Data analysis

Reporting

English communication

Education

Bachelor's degree in Business, Marketing, Management, or related field

Tools

Excel

Google Sheets

Analytics dashboards

Job description

Subscription & Game Engagement Executive

We are seeking a data-driven Subscription & Game Engagement Executive to monitor subscription performance, gaming behavior across the HeroPlay ecosystem, and catalogue effectiveness across the HeroPlay ecosystem. This role will translate user activity, game performance, and subscription data into actionable insights to improve game discovery, user engagement, subscription performance, and retention.

Key responsibilities

Monitor subscription performance across HeroPlay Premium, HeroPlay Ultra, and other applicable subscription products, identifying trends in subscriptions, usage, and user engagement.

Analyze game popularity, play frequency, login activity, user engagement, and other available engagement metrics using available dashboards and analytics tools.

Identify trends in game usage, subscription behavior, and user preferences to uncover opportunities for improving engagement, retention, and subscription value.

Recommend catalogue optimization decisions, including which games to add, retain, feature, replace, or remove based on performance data, budget considerations, and evolving user preferences.

Work closely with Marketing to provide game insights and recommendations for promotional campaigns, banners, content, and game discovery initiatives.

Collaborate with Technical teams to improve game discovery, catalogue presentation, user journeys, and engagement features based on available performance data.

Monitor subscription-related issues and coordinate with relevant internal teams and partners to support timely investigation and resolution.

Prepare weekly and monthly reports covering subscription performance, game usage, engagement trends, catalogue effectiveness, and recommendations for management.

Requirements

Bachelor's degree in Business, Marketing, Management, or a related field.

1-3 years of experience in product operations, business analysis, data analytics, subscription services, digital products, or gaming.

Strong analytical and reporting skills.

Proficiency in Excel or Google Sheets; experience with analytics dashboards is an advantage.

Ability to translate user behavior, game performance, and subscription data into practical business recommendations.

Good understanding of user engagement, retention, subscription models, and digital consumer behavior.

Good written and spoken English for cross-functional collaboration and communication with international partners.

A genuine interest in gaming, gaming trends, and digital consumer products is strongly preferred.

Ability to work independently, manage priorities, and follow through on recommendations.