Gaming Social Media Content Creator

HeroPlay Indonesia; Jakarta Selatan; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

HeroPlay Indonesia is seeking a creative Gaming Social Media Content Creator to turn gaming experiences, trends, and product features into engaging content for social channels. You will become one of HeroPlay's content faces, representing the brand through videos, demos, and promotional content.

You will manage day-to-day operations of community channels (WhatsApp, Telegram, Discord), facilitate discussions, boost participation, moderate conversations, and support initiatives per the strategy

Qualifications

• 1-3 years of experience in social media content creation or a related role.
• Genuine interest in gaming, with a good understanding of gaming culture, trends and audience behavior.
• Strong creative thinking and storytelling skills with ability to develop engaging concepts, scripts, captions, and copy.
• Understanding of TikTok, Instagram Reels, YouTube Shorts, and other relevant social media formats.
• Familiarity with short-form video editing tools and basic editing techniques is an advantage.
• Strong communication skills and ability to collaborate with cross-functional teams.
• A portfolio of relevant social media content, preferably including gaming-related content, is required.
• Good written Indonesian; English proficiency is an advantage.
• Creative, proactive, adaptable, and willing to experiment with new content formats and ideas.

Responsibilities

• Develop creative content ideas, concepts, scripts, captions, and copy for HeroPlay's social media channels.
• Research gaming trends, popular content formats, creators, and online conversations to identify new content opportunities.
• Collaborate with the Community Manager to align content with community strategies and engagement objectives.
• Work with Motion Graphic Designers and stakeholders to deliver content per briefs and calendars.
• Monitor content performance (views, reach, engagement) and use insights to improve future content.
• Maintain a consistent production schedule and ensure content meets briefs, quality standards, and deadlines.

Skills

Gaming content creation

Storytelling

Video editing

Indonesian writing

English proficiency

Tools

TikTok

Instagram Reels

YouTube Shorts

Job description

We are looking for a creative and enthusiastic Gaming Social Media Content Creator who understands gaming culture and can turn gaming experiences, concepts, trends, and product features into engaging social media content.

The ideal candidate is comfortable appearing on camera and willing to become one of HeroPlay's content faces, representing the brand through gaming videos, product demonstrations, promotional content, and social media campaigns.

In addition to content creation, this role will manage the day-to-day operations of HeroPlay's community channels, including WhatsApp groups, Telegram, and Discord. This includes facilitating discussions, encouraging member participation, moderating conversations, and supporting community initiatives based on the strategy developed by the Community Manager.

Key responsibilities

Develop creative content ideas, concepts, scripts, captions, and copy for HeroPlay's social media channels.

Research gaming trends, popular content formats, creators, and relevant online conversations to identify new content opportunities.

Collaborate with the Community Manager to align content with community strategies, audience interests, and engagement objectives.

Work with Motion Graphic Designers and other stakeholders to develop and deliver content according to approved briefs and editorial calendars.

Monitor content performance, including views, reach, engagement, and other relevant metrics, and use insights to improve future content.

Maintain a consistent production schedule and ensure all content meets approved briefs, quality standards, and deadlines.

Requirements

1-3 years of experience in social media content creation, digital content production, or a related role.

Genuine interest in gaming, with a good understanding of gaming culture, trends, and audience behavior.

Strong creative thinking and storytelling skills, with the ability to develop engaging concepts, scripts, captions, and copy.

Understanding of TikTok, Instagram Reels, YouTube Shorts, and other relevant social media formats.

Familiarity with short-form video editing tools and basic editing techniques is an advantage.

Strong communication skills and the ability to collaborate with cross-functional creative and marketing teams.

A portfolio of relevant social media content, preferably including gaming-related content, is required.

Good written Indonesian; English proficiency is an advantage.

Creative, proactive, adaptable, and willing to experiment with new content formats and ideas.