Community Manager

HeroPlay Indonesia; Jakarta Selatan; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

HeroPlay Indonesia is seeking a Community Manager who understands gaming culture and can build an active, engaged, and sustainable community. You will develop growth strategies, design engagement programs, and foster relationships with gaming communities, creators, and partners to drive loyalty and on-ground activation.

You will work with Content, Partnerships, Commercial, and Technical teams to steer community development and implement initiatives across the HeroPlay ecosystem.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• 3–5 years of experience in community strategy, community management, growth marketing, or related roles.
• Experience in gaming, digital entertainment, or consumer technology preferred.
• Strong understanding of gaming culture and online communities.
• Excellent written and spoken English for international teams.
• Experience working with gaming creators, influencers, or partners is a strong advantage.

Responsibilities

• Develop and maintain HeroPlay's overall community strategy aligned with business objectives.
• Design scalable community programs, initiatives, and events.
• Identify opportunities via gaming communities, creators, influencers, and partnerships.
• Develop strategic plans for community-led campaigns, gaming challenges, tournaments, and events.
• Collaborate with Content and Social Media teams to translate strategy into content directions and campaigns briefs.
• Work with Partnerships and Technical teams to identify opportunities for collaboration and user activation.
• Prepare regular strategic reports and recommendations covering growth, engagement, and performance.

Skills

Community strategy

Community management

Growth marketing

Audience development

Digital marketing

Gaming culture understanding

English communication

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations

Job description

We are looking for a Community Manager who understands gaming culture and knows how to build an active, engaged, and sustainable gaming community.

This role will be responsible for developing HeroPlay's community growth strategy, designing engagement programs, identifying growth opportunities, and building relationships across gaming communities, creators, and strategic partners. The Community Manager will use community insights, user behavior, and performance data to develop initiatives that strengthen user loyalty and on ground activation which contribute to HeroPlay's business objectives.

Working closely with the Content, Partnerships, Commercial, and Technical teams, this role will set the strategic direction for community development, management, and guide the implementation of community initiatives across the HeroPlay ecosystem.

Key responsibilities

• Develop and maintain HeroPlay's overall community strategy, aligned with business objectives for user acquisition, engagement, retention, and long-term community growth
• Design scalable community programs, initiatives, and events
• Identify opportunities by leveraging gaming communities, creators, influencers, and community partnerships
• Develop strategic plans for community-led campaigns, gaming challenges, tournaments, events, and other initiatives that support marketing and product objectives
• Collaborate with the Content and Social Media teams to translate community strategy into content directions, engagement concepts, and campaign briefs
• Work with Partnerships and Technical teams to identify opportunities for community collaboration, product adoption, user activation, and retention
• Prepare regular strategic reports and recommendations covering community growth, engagement, user participation, campaign effectiveness, and opportunities to improve business performance

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field
• 3-5 years of experience in community strategy, community management, growth marketing, audience development, digital marketing, or a related role
• Demonstrated experience developing and implementing community growth or engagement strategies, preferably within gaming, digital entertainment, or consumer technology
• Strong understanding of gaming culture, online communities, digital consumer behavior, and community-led growth opportunities
• Good written and spoken English, with the ability to communicate effectively with international teams and external partners
• Experience working with gaming creators, influencers, publishers, or community partners is a strong advantage