Strategic Planner: Data-Driven OOH Campaigns (Hybrid)

StickEarn; Jakarta Pusat; Hybrid; IDR 216,000,000 - 360,000,000; Full time

Benefits offered by this job

Hybrid working

Private insurance

Training budget

Laptop ownership program

Annual bonus

Job summary

StickEarn, an advertising technology company in Indonesia, is seeking a Strategic Planner in Jakarta to craft integrated media strategies, translate research into compelling campaigns, and partner with sales, creative, and research teams to drive measurable outcomes.

Ideal candidates hold a bachelor’s degree in a related field with 1–2 years in strategic planning or media planning, strong analytical skills, and proficiency in English and Bahasa Indonesia.

Qualifications

• Bachelor’s degree in Advertising, Marketing, or related field.
• 1-2 years experience in strategic planning, media planning, or brand strategy.
• Strong analytical ability to interpret data and insights.
• Creative thinker who can turn insights into campaigns.
• Experience with media planning tools and audience insights platforms.
• Excellent English and Bahasa Indonesia communication.

Responsibilities

• Develop Integrated Media Strategies aligning client objectives and trends.
• Translate market research and data into campaign ideas and proposals.
• Serve as a strategic advisor to sales and clients.
• Design cross-channel plans (OOH/DOOH/experiential) that are measurable.
• Conduct competitor and category analyses to sharpen recommendations.
• Collaborate with sales, supply, creative, and research teams.
• Manage campaign budgets and optimize impact.
• Build frameworks to evaluate campaign success and recommendations.
• Track OOH/DOOH/marketing trends and bring new ideas.

Skills

Analytical ability

Creative thinking

Consultative mindset

Communication skills

Bilingual English/Indonesian

Education

Bachelor’s degree in Advertising/Marketing/Communications

Tools

Media planning tools

Audience insights platforms

Research frameworks

Job description

StickEarn, an advertising technology company in Indonesia, is seeking a Strategic Planner in Jakarta to craft integrated media strategies, translate research into compelling campaigns, and partner with sales, creative, and research teams to drive measurable outcomes.

Ideal candidates hold a bachelor’s degree in a related field with 1–2 years in strategic planning or media planning, strong analytical skills, and proficiency in English and Bahasa Indonesia.