Strategic Planner

StickEarn; Daerah Khusus Ibukota Jakarta; On-site; IDR 240,000,000 - 360,000,000; Full time

Benefits offered by this job

Hybrid working setup

Private insurance

Training budget and laptop ownership

Annual bonus

Flexible annual leaves

Job summary

StickEarn is seeking a Strategic Planner to bridge insights, creativity, and strategy for high-impact campaigns in Indonesia. You’ll craft consultative strategies, translate data into compelling ideas, and partner with sales and clients to deliver measurable outcomes across OOH and DOOH channels.

With 1–2 years in strategic planning or media planning, you will work in a hybrid setup across Indonesia, collaborate with multiple teams, and deliver optimized campaigns with strong analytical backing.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
• 1–2 years of experience in strategic planning, media planning, or brand strategy—agency or ad-tech background preferred.
• Strong analytical ability to interpret data, research, and attribution models and turn them into actionable strategies.
• Creative thinker with ability to develop innovative, insight-driven campaign ideas.
• Hands-on experience with media planning tools, research frameworks, and audience insights platforms.
• Excellent communication skills in English and Bahasa Indonesia, written and spoken.

Responsibilities

• Develop integrated media strategies aligned with client objectives and trends.
• Translate market research and audience insights into campaign ideas and proposals.
• Advise sales and clients, offering innovative media solutions.
• Design cross-channel plans (OOH/DOOH/experiential) that are impactful and measurable.
• Conduct competitor analysis and market deep-dives to sharpen recommendations.
• Collaborate with sales, supply, creative, and research teams for holistic campaigns.
• Manage campaign budgets with accountability and efficiency.
• Build frameworks to evaluate campaign success and provide optimization recommendations.
• Track OOH, DOOH, and marketing trends to keep StickEarn ahead.

Skills

Analytical thinking

Creative thinking

Media planning tools

Stakeholder consulting

BI/Insights communication

Education

Bachelor's degree in Advertising/Marketing/Communication/Business/Statistics

Tools

Media planning tools

Audience insights platforms

Research frameworks

Job description

About StickEarn

StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.

We are looking for a Strategic Planner—a dynamic combination of creative storyteller and data‑driven thinker. This role will bridge insights, creativity, and strategy to design campaigns that don’t just look great but deliver measurable business impact.

What You’ll Do

• Develop Integrated Media Strategies: Craft consultative campaign strategies that align with client objectives, audience behaviors, and industry trends, leveraging both creativity and data.
• Insight to Creativity: Translate market research, data, and audience insights into compelling campaign ideas and proposals that resonate with brands.
• Thought Partnership: Act as a strategic advisor to sales and clients—asking the right questions, challenging assumptions, and providing innovative media solutions.
• Creative Planning: Work closely with creative and campaign teams to design cross‑channel plans (OOH, DOOH, experiential, and multi‑channel) that are both impactful and measurable.
• Market & Category Analysis: Conduct competitor analysis, category deep‑dives, and cross‑market evaluations to sharpen campaign recommendations.
• Cross‑Functional Collaboration: Partner with sales, supply, creative, and research teams to create holistic campaign strategies.
• Budget Management: Manage campaign budgets with accountability, ensuring efficiency while maximizing campaign impact.
• Measurement & Learning: Build frameworks to evaluate campaign success, create post‑campaign reports, and provide recommendations for optimization.
• Trendspotting: Continuously track OOH, DOOH, and marketing innovation trends, bringing new ideas and approaches that keep StickEarn ahead.

What We’re Looking For

• Bachelor’s degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
• 1‑2 years of experience in strategic planning, media planning, or brand strategy—agency or ad‑tech background preferred (OOH/DOOH experience is a plus).
• Strong analytical ability: able to interpret data, research, and attribution models, then turn them into actionable strategies and compelling stories.
• Creative thinker with proven ability to develop innovative, insight‑driven campaign ideas.
• Hands‑on experience with media planning tools, research frameworks, and audience insights platforms.
• Skilled at consulting and presenting strategies to senior stakeholders and decision‑makers with confidence and clarity.
• Excellent communication skills in English and Bahasa Indonesia, both written and spoken.
• Strong understanding of advertising trends in Indonesia and globally, especially in OOH, DOOH, and integrated campaigns.
• Naturally curious, collaborative, and consultative mindset—always looking for new ways to push strategy forward.

What We Offer

• Flexibility with a hybrid working setup
• Private insurance to keep you covered
• Training budget and laptop ownership program to boost your productivity and growth
• Competitive compensation package with annual bonus
• Flexible and anniversary leaves to support work‑life balance and celebrate milestones

If you’re a strategic thinker with a creative edge and a passion for turning data into impactful campaign ideas, we’d love to meet you. Join us at StickEarn and help shape the future of OOH advertising!