Strategic Planner

StickEarn; Jakarta Pusat; Hybrid; IDR 216,000,000 - 360,000,000; Full time

Benefits offered by this job

Hybrid working

Private insurance

Training budget

Laptop ownership program

Annual bonus

Job summary

StickEarn, an advertising technology company in Indonesia, is seeking a Strategic Planner in Jakarta to craft integrated media strategies, translate research into compelling campaigns, and partner with sales, creative, and research teams to drive measurable outcomes.

Ideal candidates hold a bachelor’s degree in a related field with 1–2 years in strategic planning or media planning, strong analytical skills, and proficiency in English and Bahasa Indonesia.

Qualifications

• Bachelor’s degree in Advertising, Marketing, or related field.
• 1-2 years experience in strategic planning, media planning, or brand strategy.
• Strong analytical ability to interpret data and insights.
• Creative thinker who can turn insights into campaigns.
• Experience with media planning tools and audience insights platforms.
• Excellent English and Bahasa Indonesia communication.

Responsibilities

• Develop Integrated Media Strategies aligning client objectives and trends.
• Translate market research and data into campaign ideas and proposals.
• Serve as a strategic advisor to sales and clients.
• Design cross-channel plans (OOH/DOOH/experiential) that are measurable.
• Conduct competitor and category analyses to sharpen recommendations.
• Collaborate with sales, supply, creative, and research teams.
• Manage campaign budgets and optimize impact.
• Build frameworks to evaluate campaign success and recommendations.
• Track OOH/DOOH/marketing trends and bring new ideas.

Skills

Analytical ability

Creative thinking

Consultative mindset

Communication skills

Bilingual English/Indonesian

Education

Bachelor’s degree in Advertising/Marketing/Communications

Tools

Media planning tools

Audience insights platforms

Research frameworks

Job description

Job Opportunity: Strategic Planner at StickEarn

About StickEarn

StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.

What You’ll Do

• Develop Integrated Media Strategies: Craft consultative campaign strategies that align with client objectives, audience behaviors, and industry trends, leveraging both creativity and data.
• Insight to Creativity: Translate market research, data, and audience insights into compelling campaign ideas and proposals that resonate with brands.
• Thought Partnership: Act as a strategic advisor to sales and clients—asking the right questions, challenging assumptions, and providing innovative media solutions.
• Creative Planning: Work closely with creative and campaign teams to design cross-channel plans (OOH, DOOH, experiential, and multi-channel) that are both impactful and measurable.
• Market & Category Analysis: Conduct competitor analysis, category deep-dives, and cross-market evaluations to sharpen campaign recommendations.
• Cross-Functional Collaboration: Partner with sales, supply, creative, and research teams to create holistic campaign strategies.
• Budget Management: Manage campaign budgets with accountability, ensuring efficiency while maximizing campaign impact.
• Measurement & Learning: Build frameworks to evaluate campaign success, create post-campaign reports, and provide recommendations for optimization.
• Trendspotting: Continuously track OOH, DOOH, and marketing innovation trends, bringing new ideas and approaches that keep StickEarn ahead.

What We’re Looking For

• Bachelor’s degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
• 1-2 years of experience in strategic planning, media planning, or brand strategy—agency or adtech background preferred (OOH/DOOH experience is a plus).
• Strong analytical ability: able to interpret data, research, and attribution models, then turn them into actionable strategies and compelling stories.
• Creative thinker with proven ability to develop innovative, insight-driven campaign ideas.
• Hands-on experience with media planning tools, research frameworks, and audience insights platforms.
• Skilled at consulting and presenting strategies to senior stakeholders and decision-makers with confidence and clarity.
• Excellent communication skills in English and Bahasa Indonesia, both written and spoken.
• Strong understanding of advertising trends in Indonesia and globally, especially in OOH, DOOH, and integrated campaigns.
• Naturally curious, collaborative, and consultative mindset—always looking for new ways to push strategy forward.

What We Offer

• Flexibility with our hybrid working setup
• Private insurance to keep you covered
• Training budget & laptop ownership program to boost your productivity & growth
• Competitive compensation package with annual bonus.
• Flexible & anniversary leaves to support work-life balance and celebrate milestones

If you’re a strategic thinker with a creative edge and a passion for turning data into impactful campaign ideas, we’d love to meet you. Join us at StickEarn and help shape the future of OOH advertising!

*Only shortlisted candidates will be contacted.