Strategic Planner: Data-Driven Campaign Architect

StickEarn; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 240,000,000 - 360,000,000; Full time

Benefits offered by this job

Hybrid working setup

Private insurance

Training budget and laptop ownership

Annual bonus

Flexible annual leaves

Job summary

StickEarn is seeking a Strategic Planner to bridge insights, creativity, and strategy for high-impact campaigns in Indonesia. You’ll craft consultative strategies, translate data into compelling ideas, and partner with sales and clients to deliver measurable outcomes across OOH and DOOH channels.

With 1–2 years in strategic planning or media planning, you will work in a hybrid setup across Indonesia, collaborate with multiple teams, and deliver optimized campaigns with strong analytical backing.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
• 1–2 years of experience in strategic planning, media planning, or brand strategy—agency or ad-tech background preferred.
• Strong analytical ability to interpret data, research, and attribution models and turn them into actionable strategies.
• Creative thinker with ability to develop innovative, insight-driven campaign ideas.
• Hands-on experience with media planning tools, research frameworks, and audience insights platforms.
• Excellent communication skills in English and Bahasa Indonesia, written and spoken.

Responsibilities

• Develop integrated media strategies aligned with client objectives and trends.
• Translate market research and audience insights into campaign ideas and proposals.
• Advise sales and clients, offering innovative media solutions.
• Design cross-channel plans (OOH/DOOH/experiential) that are impactful and measurable.
• Conduct competitor analysis and market deep-dives to sharpen recommendations.
• Collaborate with sales, supply, creative, and research teams for holistic campaigns.
• Manage campaign budgets with accountability and efficiency.
• Build frameworks to evaluate campaign success and provide optimization recommendations.
• Track OOH, DOOH, and marketing trends to keep StickEarn ahead.

Skills

Analytical thinking

Creative thinking

Media planning tools

Stakeholder consulting

BI/Insights communication

Education

Bachelor's degree in Advertising/Marketing/Communication/Business/Statistics

Tools

Media planning tools

Audience insights platforms

Research frameworks

Job description

StickEarn is seeking a Strategic Planner to bridge insights, creativity, and strategy for high-impact campaigns in Indonesia. You’ll craft consultative strategies, translate data into compelling ideas, and partner with sales and clients to deliver measurable outcomes across OOH and DOOH channels.

With 1–2 years in strategic planning or media planning, you will work in a hybrid setup across Indonesia, collaborate with multiple teams, and deliver optimized campaigns with strong analytical backing.