Strategic Affiliate & KOL Growth Lead

Regan Harney; Jakarta Barat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Zotech is seeking an Affiliate & KOL Lead to build and nurture strong relationships with affiliates and KOLs, driving sales growth through strategic partnerships across TikTok, Instagram, and Shopee. You will own end-to-end affiliate processes, from creator sourcing to performance evaluation, while coordinating with cross-functional teams to hit GMV targets.

The ideal candidate will have a strong background in affiliate marketing, excellent negotiation skills, and a proven track record of

Qualifications

• Bachelor’s degree required or equivalent in Marketing/Communications.
• Experience with affiliate networks and KOL collaborations.
• Strong understanding of performance metrics like GMV, ROAS, and conversions.
• Excellent communication and negotiation skills.

Responsibilities

• Develop and execute Affiliate strategies across TikTok, Instagram, and Shopee to support brand awareness, traffic, and sales targets.
• Lead the end-to-end Affiliate process from creator research to performance evaluation.
• Build and maintain relationships with KOLs, content creators, and Affiliators to foster long-term partnerships.
• Develop, manage, and optimize Affiliate Programs including recruitment, onboarding, activation, and retention.
• Set campaign objectives, budgets, and creator criteria aligned with business needs.
• Create clear campaign briefs, guidelines, and content directions aligned with brand identity.
• Monitor and analyze Affiliate & KOL performance metrics like views, engagement, GMV, and ROI/ROAS.
• Identify high-performing creators and develop them into long-term strategic partners.
• Evaluate campaign performance and optimize creator mix, commission structure, and budgeting.
• Coordinate with Marketing, E-Commerce, Creative, and other teams to ensure smooth execution.
• Lead and monitor the Affiliate & KOL team, including target setting and performance reviews.
• Prepare regular Affiliate & KOL reports with insights and improvement recommendations.

Skills

Affiliate marketing

KOL partnerships

Negotiation

Campaign analytics

GMV/ROAS mindset

Multi-campaign management

Team leadership

Content trend awareness

Education

Bachelor’s degree in Marketing Communications or related field

Tools

TikTok Shop

Shopee Affiliate

Job description

Zotech is seeking an Affiliate & KOL Lead to build and nurture strong relationships with affiliates and KOLs, driving sales growth through strategic partnerships across TikTok, Instagram, and Shopee. You will own end-to-end affiliate processes, from creator sourcing to performance evaluation, while coordinating with cross-functional teams to hit GMV targets.

The ideal candidate will have a strong background in affiliate marketing, excellent negotiation skills, and a proven track record of