Sr. Marketing & Digital Content - Bali

Antler; Provinsi Bali; Hybrid; IDR 334,800,000 - 468,720,000; Full time

Benefits offered by this job

Hybrid work model

On-site activations

Job summary

Cove is seeking a Sr. Marketing & Digital Content professional for Bali. You will shape social media, plan shoots, and build partnerships with influencers to raise brand visibility and quality leads. This senior role requires Bali-market expertise and a hospitality-first mindset.

You’ll collaborate with HQ Marketing, Bali operations, and Tenant Experience to deliver integrated campaigns across digital and offline channels, while traveling to activation sites as needed.

Qualifications

• Bachelor’s degree from any major in a reputable university.
• 3+ years' experience in social media marketing, content strategy, or marketing activation — hospitality, real estate, tech/startup, or lifestyle industry background preferred.
• Deep, genuine understanding of the Bali market: culture, community networks, media landscape, and consumer behavior.
• Hands-on skills in video editing and basic graphic design; familiarity with CapCut, VN, and/or Adobe Express is a plus.
• Demonstrated track record in managing KOL activations or influencer campaigns, from talent selection to contract alignment and performance reporting.
• Familiarity with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, or similar) to analyze data and extract actionable insights.
• Track record of running offline activations or events with measurable awareness/lead outcomes.
• Able to work independently with limited supervision — this is a senior, self-directed role based in Bali.

Responsibilities

• Strategize social media content plans for Cove's Bali properties, aligning with HQ teams.
• Plan and lead marketing photo/video shoots — coordinating vendors, talent, locations, and timelines.
• Source, negotiate, and manage influencer partnerships and collaborations to drive brand awareness and quality lead generation.
• Design and execute offline marketing activations suited to the Bali market: brand partnerships, community collaborations, and agent partnership programs to build awareness and generate quality leads.
• Support and help run extended marketing programs (Coveuphoria, Bali Media Gathering, Bali market research initiatives, and similar).
• Apply a hospitality-first marketing mindset — ensuring every activation, shoot, and content piece reflects Cove's service and brand standards.
• Act as the marketing point of contact for Bali, coordinating cross-functionally with Jakarta HQ Marketing & Creative team, Bali Design & Operations, and Tenant Experience team.
• Track Bali market trends, competitor activity, and tenant sentiment to continuously sharpen content and activation strategy.
• Lead local marketing event collaborations end-to-end — from concept to execution — to build awareness and generate enquiries, positioning Cove as a hybrid coliving brand with a strong presence in Bali.
• Report on content and activation performance regularly, tying results back to awareness and lead-generation goals.

Skills

Social media marketing

Content strategy

Marketing activation

Influencer campaigns

Analytics & insights

Video editing

Graphic design basics

English proficiency

Indonesian language

Education

Bachelor’s degree

Tools

CapCut

VN

Adobe Express

Meta Insights

TikTok Analytics

Google Analytics

Job description

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 6000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

Come enjoy the journey with us and become a Cove Superstar!

Job Title:

Sr. Marketing & Digital Content - Bali

Job-Type:

Full-time (with 3 months probation)

Reports To:

Marketing Manager

Location:

Bali, Indonesia

What you’ll be doing:

• Strategize and ideate social media content plans for Cove's Bali properties, adapting brand direction into content that resonates locally — in close collaboration with the HQ Marketing and Regional Online Marketing teams
• Plan and lead marketing photo/video shoots — coordinating vendors, talent, locations, and timelines
• Source, negotiate, and manage influencer partnerships and collaborations to drive brand awareness and quality lead generation
• Design and execute offline marketing activations suited to the Bali market: brand partnerships, community collaborations, and agent partnership programs to build awareness and generate quality leads
• Support and help run extended marketing programs (Coveuphoria, Bali Media Gathering, Bali market research initiatives, and similar)
• Apply a hospitality-first marketing mindset — ensuring every activation, shoot, and content piece reflects Cove's service and brand standards
• Act as the marketing point of contact for Bali, coordinating cross-functionally with Jakarta HQ Marketing & Creative team, Bali Design & Operations, and Tenant Experience team
• Track Bali market trends, competitor activity, and tenant sentiment to continuously sharpen content and activation strategy
• Lead local marketing event collaborations end-to-end — from concept to execution — to build awareness and generate enquiries, positioning Cove as a hybrid coliving brand with a strong presence in Bali
• Report on content and activation performance regularly, tying results back to awareness and lead-generation goals

What makes you a great fit:

• Bachelor’s degree from any major in a reputable university and minimum 3 years' experience in social media marketing, content strategy, or marketing activation — hospitality, real estate, tech/startup, or lifestyle industry background preferred.
• Deep, genuine understanding of the Bali market: culture, community networks, media landscape, and consumer behavior.
• Hands-on skills in video editing and basic graphic design; familiarity with mobile editing tools like CapCut, VN, and/or Adobe Express is a plus.
• Demonstrated track record in managing KOL activations or influencer campaigns, from talent selection to contract alignment and performance reporting.
• Familiarity with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, or similar) to analyze data and extract actionable insights.
• Track record of running offline activations or events with measurable awareness/lead outcomes.
• Able to work independently with limited supervision — this is a senior, self-directed role based full-time in Bali.
• Strong cross-team communication skills; comfortable coordinating remotely with Jakarta HQ Marketing & Creative team, Bali Operations, and Tenant Experience team
• Exceptional project ownership with an analytical mindset and the ability to prioritize effectively in a fast-paced environment.
• Hospitality/service mindset; understands how brand experience translates into marketing execution.
• Comfortable with a hybrid working arrangement — split between office/property-based work and on-site activations — plus willingness to travel to activation sites/events across Bali.
• Native-level Bahasa Indonesia; fluent in English both verbal and written.