Social Media Associate

Cove Living Pte Ltd; Jakarta Pusat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Cove Living Pte Ltd is seeking a Social Media Associate in Jakarta. You will work with the Senior Marketing Manager to execute social media strategy, manage TikTok growth, and coordinate content creation across brand channels.

Strong copywriting and video editing skills are essential, with experience in KOL management preferred. Responsibilities include end-to-end content production, performance analytics, trend research, and maintaining Cove’s brand voice across platforms.

Qualifications

• Bachelor’s degree from a reputable university.
• Strong social media and KOL management experience.
• Proven ability to grow TikTok accounts and manage Instagram, Threads, and X (Twitter).
• Excellent copywriting and video editing skills.

Responsibilities

• Execute social media strategy across brand-owned platforms (Instagram, TikTok, etc.).
• Own Cove's TikTok growth targets and drive them via content and experimentation.
• Analyze weekly performance metrics and provide actionable insights.
• Research trends and adapt top-performing content for Cove’s channels.
• Oversee day-to-day social media activities, including copy and design coordination.
• Lead end-to-end KOL strategy: sourcing, vetting, and partnerships; track ROI.

Education

Bachelor’s degree

Tools

Capcut

VN

Job description

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 8000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

With an office located in the bustling Blok M area, our Jakarta office is easily accessible by public transport and surrounded by a wide array of trendy eateries, creating an ideal environment for work-life balance and convenience.

Come enjoy the journey with us and become a Cove Superstar!

Job Title: Social Media Associate

Reports To: Senior Marketing Manager

Location: Jakarta

What you’ll be doing:

• Work closely with the Sr. Marketing Manager and Sr. Social Media Associate to execute social media strategy and identify the right fit of the target audience and right messaging of the media plans across all brand-owned social media platforms (i.e. Instagram, Tiktok, etc)
• Own the growth of Cove's TikTok, setting growth targets together with Sr. Social Media Associate and driving them through content, experimentation, and platform best practices
• Conduct meticulous data performance & marketing analytics on weekly basis for all Cove social media platforms to maintain growth on marketing metrics (i.e. followers growth, engagement rate, profile visits, leads, booking, etc) by bringing the comprehensive insights, best practices, and actionable items that translate into business action items
• Analyze and research on current most-happening social media trends for best-performing contents at Cove social media platforms, especially on TikTok, and adapt them quickly into best-performing contents at Cove social media platforms
• Own the day-to-day of social media activities, from creating copies, creative concept, designating visual planner, to coordinating creative team in executing ideas to meet campaign objectives
• Perform end-to-end video/photoshoot process of social media content creation through hands-on acts of each property for marketing purposes (i.e. content research and storyboard ideation, property and room staging or design styling, promotion message and script making, individual and/or group photo/video shoot taking, and content editing)
• Producing and publishing high-quality, engaging brand in adhere to Cove’s content pillars on social media (images and videos) with Brand-led and TikTok-native content approach to achieve a stable growth increase across social media platforms
• Responsible on maintaining comprehensive brand message and conversations towards the right tone of voice of Cove as a brand across all social media channels
• Bring add-on activity on organic social media (e.g. social media boosting, marketing campaigns, giveaway competition, or other contests) to maintain social media performance and share learnings from each activity
• Lead end-to-end KOL strategy by sourcing, vetting, and building long-term relationships with relevant creators across lifestyle, travel, and co-living niches — negotiating collaboration terms with guidance from the Sr. Social Media Associate and developing ambassador pipelines that drive sustained brand visibility across Cove's key markets.
• Own the full KOL execution cycle — from briefing content deliverables and ensuring brand alignment, to maintaining the KOL database, tracking campaign performance, and reporting on ROI and engagement impact.

What makes you a great fit:

• Bachelor’s degree from all majors in reputable university
• Min. 1-2 years experience in Social Media and/or KOL management related in hotel, real estate, lifestyle and/or start-up company
• Proven experience in growing TikTok accounts with a portfolio of results, with additional experience on Instagram, Threads, and X (Twitter)
• Familiarity with hotel and co-living industry trends across greater Jakarta area, Bali, Surabaya, Malang and Bandung
• Strong content and copy writing skill and/or experience
• Proficient video editing skills with Capcut and VN
• Outstanding analytical, project management, along with an ability to collaborate cross-functionally in a fast-paced environment with multi-tasking excellence
• Strong ability to turn data and platform insights into actionable recommendations
• Attention to detail with strong sense of ownership in project management
• Proactive and independent, with the initiative to bring ideas and take ownership without waiting for direction, and a fast learner with the ability to adapt quickly to changes
• Strong affinity on digital marketing, influencer marketing, and event activations (preferable but experience not required)
• Native Indonesia; Fluent in English both verbal and written