Senior Marketing & Digital Content Lead - Bali

Cove; Provinsi Bali; Hybrid; IDR 334,800,000 - 468,720,000; Full time

Benefits offered by this job

Hybrid work model

On-site activations

Job summary

Cove is seeking a Sr. Marketing & Digital Content professional for Bali. You will shape social media, plan shoots, and build partnerships with influencers to raise brand visibility and quality leads. This senior role requires Bali-market expertise and a hospitality-first mindset.

You’ll collaborate with HQ Marketing, Bali operations, and Tenant Experience to deliver integrated campaigns across digital and offline channels, while traveling to activation sites as needed.

Qualifications

• Bachelor’s degree from any major in a reputable university.
• 3+ years' experience in social media marketing, content strategy, or marketing activation — hospitality, real estate, tech/startup, or lifestyle industry background preferred.
• Deep, genuine understanding of the Bali market: culture, community networks, media landscape, and consumer behavior.
• Hands-on skills in video editing and basic graphic design; familiarity with CapCut, VN, and/or Adobe Express is a plus.
• Demonstrated track record in managing KOL activations or influencer campaigns, from talent selection to contract alignment and performance reporting.
• Familiarity with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, or similar) to analyze data and extract actionable insights.
• Track record of running offline activations or events with measurable awareness/lead outcomes.
• Able to work independently with limited supervision — this is a senior, self-directed role based in Bali.

Responsibilities

• Strategize social media content plans for Cove's Bali properties, aligning with HQ teams.
• Plan and lead marketing photo/video shoots — coordinating vendors, talent, locations, and timelines.
• Source, negotiate, and manage influencer partnerships and collaborations to drive brand awareness and quality lead generation.
• Design and execute offline marketing activations suited to the Bali market: brand partnerships, community collaborations, and agent partnership programs to build awareness and generate quality leads.
• Support and help run extended marketing programs (Coveuphoria, Bali Media Gathering, Bali market research initiatives, and similar).
• Apply a hospitality-first marketing mindset — ensuring every activation, shoot, and content piece reflects Cove's service and brand standards.
• Act as the marketing point of contact for Bali, coordinating cross-functionally with Jakarta HQ Marketing & Creative team, Bali Design & Operations, and Tenant Experience team.
• Track Bali market trends, competitor activity, and tenant sentiment to continuously sharpen content and activation strategy.
• Lead local marketing event collaborations end-to-end — from concept to execution — to build awareness and generate enquiries, positioning Cove as a hybrid coliving brand with a strong presence in Bali.
• Report on content and activation performance regularly, tying results back to awareness and lead-generation goals.

Skills

Social media marketing

Content strategy

Marketing activation

Influencer campaigns

Analytics & insights

Video editing

Graphic design basics

English proficiency

Indonesian language

Education

Bachelor’s degree

Tools

CapCut

VN

Adobe Express

Meta Insights

TikTok Analytics

Google Analytics

Job description

Cove is seeking a Sr. Marketing & Digital Content professional for Bali. You will shape social media, plan shoots, and build partnerships with influencers to raise brand visibility and quality leads. This senior role requires Bali-market expertise and a hospitality-first mindset.

You’ll collaborate with HQ Marketing, Bali operations, and Tenant Experience to deliver integrated campaigns across digital and offline channels, while traveling to activation sites as needed.