Sr. Growth & Digital Strategy

amIT Global Solutions Sdn Bhd; Indonesia; Hybrid; IDR 120,000,000 - 240,000,000; Full time

Job summary

amIT Global Solutions Sdn Bhd is seeking a Growth Marketing Lead to drive expansion for our F&B Brand Client. You will craft cross-channel growth strategies, optimize the user lifecycle, and collaborate with Strategy, Creative, Production and Sales teams to boost activation, retention and revenue.

The role requires 2–4 years in Growth/Performance Marketing with a track record in digital acquisition, funnel optimization, and data analysis using GA4 and Looker Studio.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 2–4 years of experience in Growth Marketing, Performance Marketing, Digital Strategy, Integrated Marketing.
• Proven track record in market expansion and digital user acquisition.
• Proficiency in SEO & Organic Growth, Funnel Analysis, CRO, Paid User Acquisition.
• Analytics proficiency with GA4 and ad reports.
• Soft skills: adaptability, communication, collaboration, time management.
• Business acumen: understanding marketing impact on profitability.

Responsibilities

• Lead growth initiatives by integrating digital channels with offline activations.
• Analyze customer journeys to maximize conversion, retention, and referrals.
• Oversee performance of digital advertising and optimize key metrics (ROAS, CPA).
• Conceptualize campaigns bridging digital and physical touchpoints (ramadan, year-end, events).
• Ensure consistent brand messaging across channels and align with sales goals.
• Monitor trends and competitors to inform product and content strategies.
• Plan and evaluate A/B tests to drive better content and distribution.
• Analyze audience behavior and conversion metrics to generate data-driven insights.
• Build performance dashboards (Looker Studio/GA4) for stakeholders.
• Develop lifecycle marketing strategies to drive repeat orders and loyalty.
• Manage external vendors for website, SEO, and creative work.
• Bridge marketing data and creative execution to optimize assets.

Skills

Growth Marketing

Performance Marketing

Digital Strategy

Integrated Marketing

Education

Bachelor's degree in Business/Marketing/Economics

Tools

GA4

Looker Studio

Ad Reports

Job description

Responsibilities

You will be the architect of growth for our F&B Brand Client. You are responsible for driving business expansion by identifying opportunities across the entire user lifecycle, designing measurable experiments, and optimizing performance through data-driven strategies.This role requires seamless collaboration with Strategy, Creative, Production, and Sales teams to increase activation, retention, and overall business value (scaling).

What You'll Do (Responsibilities)

• Drive Growth Initiatives: Lead integrated growth strategies for our F&B Brand Client, combining digital channels and offline activations (events/seasonal promos) to increase Revenue and Market Share.
• Funnel Optimization: Analyze the end-to-end customer journey from Awareness all the way to Acquisition—identifying leakages and opportunities to maximize conversion rates, as well as Retention and Referral (Bottom of Funnel).
• Macro Performance Oversight and Optimization: Supervise the performance of digital advertising (Meta, TikTok, Google Ads) executed by the Ads Ops team. Your focus is on the performance management and optimization strict performance metrics such as lead-generation, MQL rate, ROAS, CPA, ensuring alignment with monthly business objectives.
• 360° Campaign Ideation: Conceptualize and plan marketing campaigns that bridge the digital and physical world. This includes strategies for Seasonal Menus (e.g., Ramadan, Year-End), Event Tap-ins, and offline community support.
• Cross-Channel Synergy: Ensure a cohesive brand narrative across all touchpoints. Ensure that what we communicate on social media perfectly amplifies our offline sales focus and product value.
• Trend & Competitor Intelligence: Monitor industry trends and competitor movements to provide actionable recommendations for product innovation and content angles.
• Experimentation Culture: Plan, execute, and evaluate continuous A/B testing experiments to find the most impactful content formulas and distribution strategies.
• Data-Driven Analysis: Analyze audience behavior, content performance, and conversion metrics to generate actionable insights and data-led recommendations.
• Dashboard & Reporting: Build performance dashboards (via Looker Studio/GA4) and conduct data-based analysis to be reported to key stakeholders.
• Strategic Lifecycle Marketing: Develop user segmentation and support CRM/Lifecycle campaign strategies to drive repeat orders and long-term client loyalty.
• Vendor & Stakeholder Management: Supervise external vendors for Website, SEO, and Creative Agency to ensure technical deliverables align with business goals.
• Cross-Functional Synergy: Act as the bridge between marketing data and creative execution, ensuring every visual asset is produced with a clear growth objective.

Requirements (Qualifications)

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 2–4 years of experience in Growth Marketing, Performance Marketing, Digital Strategy, Integrated Marketing (Experience in a digital agency or tech startup is highly preferred).
• Proven Expertise: A solid track record in market expansion, digital user acquisition, and successfully scaling businesses from early stages.
• Technical Skills: Proficiency in SEO & Organic Growth, Funnel Analysis, CRO (Conversion Rate Optimization), and Paid User Acquisition.
• Analytics Proficiency: Capable of interpreting complex data (GA4, Ad Reports) and translating them into simple, actionable business strategies.
• Soft Skills: High adaptability, persuasive communication, cross-functional collaboration, and effective time management
• Business Acumen: Deep understanding of how marketing activities directly impact the company's profitability and operational capacity.