Senior Campaign Manager

AlloFresh; Jakarta Pusat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

AlloFresh is looking for an experienced Senior Campaign Manager in Jakarta to drive acquisition, retention, and monetization strategies. You will collaborate with marketing, product, category, and operations teams to design scalable growth initiatives and ensure measurable impact.

The ideal candidate has 7+ years in growth and business strategy, with a proven track record in scaling user acquisition, retention, and monetization in e-commerce or tech startup environments.

Qualifications

• Bachelor's or master's degree in business, marketing or related field.
• 7+ years of growth and business strategy experience with leadership exposure.
• Proven track record in scaling user acquisition, retention and monetization.

Responsibilities

• Develop and own growth strategies across acquisition, retention, and lifecycle management.
• Identify and prioritize growth opportunities through market research, data insights, and experimentation.
• Lead go-to-market plans for new product launches, features, and campaigns.
• Use data-driven analysis to optimize campaigns, channels, and customer journeys.
• Lead growth projects end-to-end with cross-functional teams.

Skills

Growth strategy

Leadership

Data-driven analysis

Cross-functional collaboration

Marketing analytics

Education

Bachelor's degree in Business/Marketing

Master's degree in Business/Marketing

Tools

A/B testing tools

CRM platforms

Data analytics platforms

Job description

The Senior Campaign Manager is responsible for driving user acquisition, retention, and monetization strategies to accelerate business growth. This role leads cross-functional initiatives across marketing, product, category, and operations to deliver sustainable revenue and customer base expansion.

Key Responsibilities

• Develop and own growth strategies across acquisition, retention, and lifecycle management.
• Identify and prioritize growth opportunities through market research, data insights, and experimentation.
• Lead go-to-market plans for new product launches, features, and campaigns.

Data & Performance Management

• Use data-driven analysis to optimize campaigns, channels, and customer journeys.
• Implement growth experiments (A/B testing, funnel optimization, personalization).

Cross-Functional Leadership

• Partner with marketing, product, category, and operations teams to align growth initiatives.
• Manage growth projects end-to-end, ensuring timely delivery and measurable impact.
• Act as the bridge between commercial and technical teams to implement scalable solutions.

Team & Stakeholder Management

• Lead and mentor a team of growth specialists/analysts.
• Build alignment with senior leadership on growth priorities and outcomes.
• Manage external vendors/agencies for digital campaigns, CRM, and performance marketing.

Requirements

• Bachelor’s or Master’s degree in Business, Marketing, or related field.
• 7+ years of experience in growth and business strategy, with leadership exposure.
• Proven track record in scaling user acquisition, retention, and monetization.
• Strong analytical mindset with expertise in growth metrics and performance marketing tools.
• Experience in e-commerce, tech startup, or FMCG is highly preferred.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, results-oriented environment.