Growth Architect for F&B: Digital Strategy & Optimization

amIT Global Solutions Sdn Bhd; Indonesia; Hybrid; IDR 120,000,000 - 240,000,000; Full time

Job summary

amIT Global Solutions Sdn Bhd is seeking a Growth Marketing Lead to drive expansion for our F&B Brand Client. You will craft cross-channel growth strategies, optimize the user lifecycle, and collaborate with Strategy, Creative, Production and Sales teams to boost activation, retention and revenue.

The role requires 2–4 years in Growth/Performance Marketing with a track record in digital acquisition, funnel optimization, and data analysis using GA4 and Looker Studio.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 2–4 years of experience in Growth Marketing, Performance Marketing, Digital Strategy, Integrated Marketing.
• Proven track record in market expansion and digital user acquisition.
• Proficiency in SEO & Organic Growth, Funnel Analysis, CRO, Paid User Acquisition.
• Analytics proficiency with GA4 and ad reports.
• Soft skills: adaptability, communication, collaboration, time management.
• Business acumen: understanding marketing impact on profitability.

Responsibilities

• Lead growth initiatives by integrating digital channels with offline activations.
• Analyze customer journeys to maximize conversion, retention, and referrals.
• Oversee performance of digital advertising and optimize key metrics (ROAS, CPA).
• Conceptualize campaigns bridging digital and physical touchpoints (ramadan, year-end, events).
• Ensure consistent brand messaging across channels and align with sales goals.
• Monitor trends and competitors to inform product and content strategies.
• Plan and evaluate A/B tests to drive better content and distribution.
• Analyze audience behavior and conversion metrics to generate data-driven insights.
• Build performance dashboards (Looker Studio/GA4) for stakeholders.
• Develop lifecycle marketing strategies to drive repeat orders and loyalty.
• Manage external vendors for website, SEO, and creative work.
• Bridge marketing data and creative execution to optimize assets.

Skills

Growth Marketing

Performance Marketing

Digital Strategy

Integrated Marketing

Education

Bachelor's degree in Business/Marketing/Economics

Tools

GA4

Looker Studio

Ad Reports

Job description

amIT Global Solutions Sdn Bhd is seeking a Growth Marketing Lead to drive expansion for our F&B Brand Client. You will craft cross-channel growth strategies, optimize the user lifecycle, and collaborate with Strategy, Creative, Production and Sales teams to boost activation, retention and revenue.

The role requires 2–4 years in Growth/Performance Marketing with a track record in digital acquisition, funnel optimization, and data analysis using GA4 and Looker Studio.