Sr. Performance Marketing Manager

PT HEYRCG BISA SABI; Provinsi Bali; On-site; IDR 279,000,000 - 468,720,000; Full time

Job summary

HeyRCG is seeking a Senior Performance Marketing Manager to own end-to-end media strategy across Meta, Google, TikTok, and LinkedIn for Hospitality, D2C/FMCG, Tech, and Health & Fitness clients.

You will bridge growth architecture with execution, manage multi-channel budgets, pair paid media with CRM, CRO, and lifecycle modeling, and mentor a junior performance team.

Qualifications

• 4+ years hands-on paid media experience in an agency or growth consulting environment.

Responsibilities

• Design full-funnel acquisition strategies for multiple verticals to drive ROAS and lower CAC.
• Translate forecasting and financial metrics into performance campaigns.
• Present media strategies, budgets, and forecasts to client leadership (including fractional CMOs).
• Provide daily technical guidance and coaching to junior marketers.
• Establish QA standards for tracking, naming conventions, and bid strategies across platforms.
• Conduct regular performance audits to ensure high quality across accounts.
• Manage GA4 event tracking and Looker Studio dashboards for actionable insights.
• Run structured A/B tests across creatives, landing pages, and offers.
• Align paid media with CRM, email automation, and retention initiatives.

Skills

Paid media strategy

Team leadership

Analytics & attribution

A/B testing

CRM & lifecycle

Communication (English)

Tools

Meta Ads Manager

Google Ads

TikTok Ads

LinkedIn Ads

Job description

At HeyRCG, we embed ourselves as an extension of our clients' teams driving growth across Hospitality, D2C/FMCG, Tech, and Health & Fitness. We are looking for a Senior Performance Marketing Manager to own end-to-end media strategy, lead client growth roadmaps, and mentor our junior performance team.

In this role, you will bridge high-level growth architecture with execution oversight. You will oversee multi-channel budgets (Meta, Google, TikTok, LinkedIn) and pair paid media with full-funnel strategies including CRM, conversion rate optimization (CRO), and customer lifecycle modeling.

Key Responsibilities

Design full-funnel acquisition strategies for D2C, Hospitality, Tech, and FMCG clients to drive sustainable ROAS, lower CAC, and maximize LTV.

Translate business forecasting and financial modeling metrics into performance marketing campaigns.

Partner with client leadership (including fractional CMOs) to present media strategies, budget allocations, and performance forecasts.

Team Guidance & Mentorship

Provide daily technical guidance, workflow management, and strategic coaching to Junior Performance Marketers.

Establish QA standards for account builds, UTM tracking frameworks, bid strategies, and naming conventions across all platforms.

Conduct regular performance and account audits to ensure high quality across the agency's media accounts.

Analytics, Lifecycle & Experimentation

Manage custom attribution models, GA4 event tracking, and Looker Studio dashboards to deliver actionable business intelligence.

Run structured A/B testing frameworks across ad creatives, landing pages, and offer structures.

Align performance media with CRM, email automation, and retention initiatives to drive total revenue impact.

Requirements

Experience: 4+ years of hands-on paid media experience in an agency or growth consulting environment.

Platform Mastery: Deep expertise in Meta Ads Manager, Google Ads (Search, Shopping, Performance Max, YouTube), TikTok Ads, and basic knowledge of LinkedIn Ads.

Technical Depth: Mastery over paid media KPIs (CAC, ROAS, MER, LTV), attribution models, pixel/API setups, and web analytics tools (GA4, Shopify analytics).

Leadership: Proven track record of guiding, training, and upskilling junior talent in media execution.

Multi-Industry Scope: Ability to adapt strategies across diverse verticals from driving bookings for hospitality venues to user acquisition for SaaS platforms.

Communication: Strong native or professional-level English written and verbal communication skills.

Nice to have (Optional)

Local & Hospitality Marketing: Experience running hyper-local geo-targeted acquisition strategies for restaurants, resorts, or hospitality venues (e.g., WiFi marketing integration, localized booking engines).

eCommerce & MarTech: Working knowledge of Shopify ecosystem tools (Klaviyo, Recharge, Triple Whale) or SaaS growth stacks.

Conversion Rate Optimization (CRO): Hands-on experience with VWO, Google Optimize alternatives, Microsoft Clarity or Hotjar to build landing page experiment roadmaps.

Creative Strategy: Experience writing creative briefs for UGC, short-form video (TikTok/Reels), or dynamic display ads.

Data Visualization: Proficiency in SQL, Python, or building custom Looker Studio/PowerBI dashboards with multi-touch attribution tools.