Sr. Growth Associate (Online & Offline Sales)

PT. Bangkit Lakuliner Indonesia; Jakarta Selatan; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

PT. Bangkit Lakuliner Indonesia seeks a senior digital sales and trade marketing professional to own end-to-end performance of online promotions on GoFood, GrabFood, and ShopeeFood.

You will drive channel strategies to boost GMV, order volume, and ROI, while leading regional campaigns and aligning with brand, operations, and tech teams. You will manage relationships with delivery platforms, optimize pricing and product mix, and stay ahead of industry trends.

Qualifications

• Minimum 5 years of experience in digital sales, trade marketing, e-commerce, or online F&B growth roles.
• Bachelor’s degree in Business, Marketing, Economics, or related field.
• Proven success in driving offline sales for FnB through regional activations.
• Strong track record in managing food delivery platform sales and performance marketing.
• Excellent analytical skills with dashboards, campaign metrics, and performance reporting.
• Excellent communication and negotiation skills, with experience managing external platform partners.
• Self-starter with ownership, results-oriented mindset, and agility in a fast-paced environment.
• Deep familiarity with the Indonesian online food delivery ecosystem and consumer behavior.

Responsibilities

• Own end-to-end performance of trade promotions, flash sales, and menu strategies on online platforms (GoFood, GrabFood, ShopeeFood).
• Develop and execute online channel sales strategies to achieve GMV, order volume, and ROI targets.
• Develop and execute regional growth strategies to increase offline store revenue.
• Launch localized campaigns (bundling, seasonal promos, pricing, reactivation) based on regional insights.
• Lead planning and execution of campaign calendars (payday promos, national events, brand activations, and platform campaigns).
• Manage day-to-day relationships with online delivery platforms; negotiate visibility slots, co-marketing opportunities, and monitor campaign effectiveness.
• Analyze sales data, campaign results, and user behavior to optimize pricing, promotions, and product mix per channel.
• Work closely with brand, operations, and tech teams to ensure seamless execution of growth initiatives.
• Stay up-to-date with platform algorithm changes, competitor activities, and digital F&B trends.

Skills

Digital sales

Trade marketing

E-commerce growth

Platform partnerships

Education

Bachelor’s degree in Business

Job description

Own the end-to-end performance of trade promotions, flash sales, and menu strategies on online platforms (GoFood, GrabFood, ShopeeFood)

Develop and execute online channel sales strategies to achieve GMV, order volume, and ROI targets

Develop and execute regional growth strategies to increase offline store revenue

Launch localized campaigns (bundling, seasonal promos, pricing, reactivation) based on regional insights

Lead planning and execution of campaign calendars (payday promos, national events, brand activations, and platform campaigns)

Manage day-to-day relationships with online delivery platforms; negotiate visibility slots, co-marketing opportunities, and monitor campaign effectiveness

Analyze sales data, campaign results, and user behavior to optimize pricing, promotions, and product mix per channel

Work closely with brand, operations, and tech teams to ensure seamless execution of growth initiatives

Stay up-to-date with platform algorithm changes, competitor activities, and digital F&B trends

Requirements:

Minimum 5 years of experience in digital sales, trade marketing, e-commerce, or online F&B growth roles, with proven experience working internally at ShopeeFood, GrabFood, or GoFood is highly preferred

Bachelor’s degree in Business, Marketing, Economics, or related field

Proven success in driving offline sales for FnB through regional activations

Strong track record in managing food delivery platform sales and performance marketing

Excellent analytical skills with the ability to work with dashboards, campaign metrics, and performance reporting

Strong communication and negotiation skills, with experience managing external platform partners

Self-starter with high ownership, results-oriented mindset, and agility in a fast-paced environment

Deep familiarity with the Indonesian online food delivery ecosystem and consumer behavior