Social Media Specialist

PT UMAX HUB INDONESIA; Pluit; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

PT UMAX HUB INDONESIA is seeking a Personal Account Development specialist focused on Influencer Growth to craft compelling personal content and grow organic reach across platforms.

You will manage content calendars, live sessions, and brand collaborations while shaping personal positioning and monetization ideas. This role emphasizes data-driven insights and cross-team coordination to drive growth.

Qualifications

• 1–2 years of experience in social media, content creation, or influencer management.
• Strong understanding of TikTok and Instagram algorithms and growth strategies.
• Creative, trend-aware, and knowledgeable in social media and digital marketing.
• Strong content ideation and visual storytelling skills.
• Proficient in Canva, CapCut, Notion, Google Sheets, TikTok Analytics, and Meta Business Suite.
• Strong communication and interpersonal skills.
• Experience managing creator accounts, working with creator agencies, or talent management is a plus.

Responsibilities

• Develop and execute personal content strategies to grow followers, engagement, and reach organically.
• Manage content schedules, live sessions, and collaborations with brands and other creators.
• Build and strengthen personal positioning, including niche, tone, and communication style.
• Develop content ideas aligned with monetization opportunities, such as product reviews, lifestyle, behind-the-scenes, and tips.
• Build and maintain relationships with brands and agencies for potential collaborations and endorsements.
• Monitor and analyze content performance, insights, KPIs, and account growth.
• Develop creative content ideas for Etife's TikTok and Instagram accounts.
• Coordinate cross-content and co-branding opportunities between personal and brand accounts.
• Develop content scripts and briefs and coordinate with the creative team, including video editors, designers, and talents.
• Prepare weekly/monthly content performance reports and provide recommendations for improvement.

Skills

Content creation

Influencer management

Growth strategies

TikTok & Instagram

Content ideation

Communication

Tools

Canva

CapCut

Notion

Google Sheets

TikTok Analytics

Meta Business Suite

Job description

1. Personal Account Development (Influencer Growth)

Develop and execute personal content strategies to grow followers, engagement, and reach organically.

Manage content schedules, live sessions, and collaborations with brands and other creators.

Build and strengthen personal positioning, including niche, tone, and communication style.

Develop content ideas aligned with monetization opportunities, such as product reviews, lifestyle, behind-the-scenes, and tips.

Build and maintain relationships with brands and agencies for potential collaborations and endorsements.

Monitor and analyze content performance, insights, KPIs, and account growth.

2. Brand Account Support

Develop creative content ideas for Etife's TikTok and Instagram accounts.

Create content concepts involving internal talents and personal creator accounts.

Coordinate cross-content and co-branding opportunities between personal and brand accounts.

Monitor social media trends to generate content ideas for both brand and personal accounts.

3. Content Operations

Develop content scripts and briefs and coordinate with the creative team, including video editors, designers, and talents.

Manage content production timelines and ensure projects are delivered on schedule.

Prepare weekly/monthly content performance reports and provide recommendations for improvement.

Qualifications

1–2 years of experience in social media, content creation, or influencer management.

Strong understanding of TikTok and Instagram algorithms and growth strategies.

Creative, trend-aware, and knowledgeable in social media and digital marketing.

Strong content ideation and visual storytelling skills.

Proficient in basic tools such as Canva, CapCut, Notion, Google Sheets, TikTok Analytics, and Meta Business Suite.

Strong communication and interpersonal skills.

Experience managing creator accounts, working with creator agencies, or talent management is a plus.