Social Media Specialist

Luhur Busana; Provinsi Bali; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Luhur Busana is seeking a Social Media Specialist to execute content strategy across Instagram and TikTok. You will manage accounts, develop monthly content plans, and create captions aligned with our brand guidelines to drive engagement and growth.

Ideal candidates have at least 1 year of experience, a strong grasp of branding and storytelling, and are comfortable working with targets and deadlines. Portfolio links are required for consideration.

Qualifications

• Minimum 1 year experience as a Social Media Specialist.
• Proficient in Instagram and TikTok.
• Able to use Canva, CapCut and Meta Business Suite.
• Understanding of branding, copywriting and basic analytics.
• Accustomed to targets and deadlines.
• Portfolio or links to managed accounts.
• Experience handling brands (personal/corporate) preferred.
• Understanding of soft selling content and storytelling preferred.
• Experience managing Meta/TikTok ads preferred.

Responsibilities

• Manage social media accounts (Instagram, TikTok, and related platforms).
• Develop monthly content plans.
• Create captions and content concepts aligned with brand guidelines.
• Coordinate content creation (photos/videos).
• Monitor and analyse content performance (insights, engagement, growth).
• Follow trends and adapt to the latest algorithms.

Skills

Instagram & TikTok proficiency

Target-driven mindset

Content strategy

Branding & copywriting

Portfolio or account links

Tools

Canva

CapCut

Meta Business Suite

Job description

We are seeking a Social Media Specialist who is an executor, understands content strategy, and is accustomed to working with targets. You will manage social media accounts across Instagram, TikTok, and related platforms, developing and executing content strategies that drive engagement and growth.

Key responsibilities

Manage social media accounts (Instagram, TikTok, and related platforms)

Develop monthly content plans

Create captions and content concepts aligned with brand guidelines

Coordinate content creation (photos/videos)

Monitor and analyse content performance (insights, engagement, growth)

Follow trends and adapt to the latest algorithms

About you

Minimum 1 year experience as a Social Media Specialist

Proficient in Instagram and TikTok

Able to use tools such as Canva, CapCut, Meta Business Suite

Understanding of branding, copywriting, and basic analytics

Accustomed to working with targets and deadlines

Portfolio or links to accounts you have managed

Experience handling brands (personal/corporate) - preferred

Understanding of soft selling content and storytelling - preferred

Experience managing ads (Meta/TikTok Ads) - preferred

Competitive salary based on experience

Supportive and creative work environment

Opportunity to develop and regular performance evaluations