Social Media Specialist

EVERTRADE SOLUTION INDONESIA; Pluit; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

EVERTRADE SOLUTION INDONESIA is seeking a dynamic Personal Account Development and Brand Account Support specialist to drive influencer growth and manage brand collaborations on TikTok and Instagram. You will craft personal positioning, create engaging content, and coordinate with internal talents and agencies.

Responsibilities include developing content ideas, scripts, and briefs, coordinating with editors and designers, and monitoring performance with actionable insights.

Qualifications

• 1–2 years of experience in social media, content creation, or influencer management.
• Strong understanding of TikTok and Instagram algorithms and growth strategies.
• Creative, trend-aware, and knowledgeable in social media and digital marketing.
• Strong content ideation and visual storytelling skills.
• Proficient in basic tools such as Canva, CapCut, Notion, Google Sheets, TikTok Analytics, and Meta Business Suite.
• Strong communication and interpersonal skills.
• Experience managing creator accounts, working with creator agencies, or talent management is a plus.

Responsibilities

• Develop and execute personal content strategies to grow followers, engagement, and reach organically.
• Manage content schedules, live sessions, and collaborations with brands and other creators.
• Build and strengthen personal positioning, including niche, tone, and communication style.
• Develop content ideas aligned with monetization opportunities, such as product reviews, lifestyle, behind-the-scenes, and tips.
• Build and maintain relationships with brands and agencies for potential collaborations and endorsements.
• Monitor and analyze content performance, insights, KPIs, and account growth.
• Develop content scripts and briefs and coordinate with the creative team, including video editors, designers, and talents.
• Manage content production timelines and ensure projects are delivered on schedule.
• Prepare weekly/monthly content performance reports and provide recommendations for improvement.

Skills

Social media strategy

Content creation

Influencer management

Trend analysis

Communication skills

Team coordination

Tools

Canva

CapCut

Notion

Google Sheets

TikTok Analytics

Meta Business Suite

Job description

1. Personal Account Development (Influencer Growth)

Develop and execute personal content strategies to grow followers, engagement, and reach organically.

Manage content schedules, live sessions, and collaborations with brands and other creators.

Build and strengthen personal positioning, including niche, tone, and communication style.

Develop content ideas aligned with monetization opportunities, such as product reviews, lifestyle, behind-the-scenes, and tips.

Build and maintain relationships with brands and agencies for potential collaborations and endorsements.

Monitor and analyze content performance, insights, KPIs, and account growth.

2. Brand Account Support

Develop creative content ideas for Etife's TikTok and Instagram accounts.

Create content concepts involving internal talents and personal creator accounts.

Coordinate cross-content and co-branding opportunities between personal and brand accounts.

Monitor social media trends to generate content ideas for both brand and personal accounts.

3. Content Operations

Develop content scripts and briefs and coordinate with the creative team, including video editors, designers, and talents.

Manage content production timelines and ensure projects are delivered on schedule.

Prepare weekly/monthly content performance reports and provide recommendations for improvement.

Qualifications

1–2 years of experience in social media, content creation, or influencer management.

Strong understanding of TikTok and Instagram algorithms and growth strategies.

Creative, trend-aware, and knowledgeable in social media and digital marketing.

Strong content ideation and visual storytelling skills.

Proficient in basic tools such as Canva, CapCut, Notion, Google Sheets, TikTok Analytics, and Meta Business Suite.

Strong communication and interpersonal skills.

Experience managing creator accounts, working with creator agencies, or talent management is a plus.