Social Media Content Specialist

VapeBay; Jakarta Utara; On-site; IDR 111,600,000 - 178,560,000; Full time

Job summary

VapeBay is looking for a driven Social Media Specialist in Jakarta to drive brand presence on Instagram, TikTok, YouTube, and emerging channels. You will craft monthly content plans and scripts, and collaborate with designers and creators to execute campaigns across multiple platforms.

You should have proven experience in social media and digital marketing, strong copywriting skills, and the ability to meet deadlines.

Qualifications

• Experience in social media, content creation, or digital marketing.
• Good understanding of Instagram, TikTok, YouTube, and social media trends.
• Good copywriting and communication skills.
• Creative, detail-oriented, and able to work with deadlines.
• Able to work with teams, talents, KOLs, and creative partners.
• Willing to support events and content shoots when needed.
• Must be comfortable in front of the lens with a polished, camera-ready appearance.

Responsibilities

• Manage social media platforms such as Instagram, TikTok, Facebook, and other relevant channels.
• Create monthly content plans and content calendars based on campaigns, products, events, and promotions.
• Develop creative content ideas that follow current trends and match the brand identity.
• Write captions, video scripts, headlines, and social media copy.
• Coordinate with designers, videographers, KOLs, and internal teams for content production.
• Schedule and publish social media content according to the approved timeline.
• Monitor comments, messages, mentions, and audience engagement.
• Analyze social media performance, including reach, engagement, followers, and views.
• Prepare simple weekly or monthly social media reports.
• Support product launches, events, giveaways, campaigns, and brand activations.

Skills

Social media

Copywriting

Content creation

Digital marketing

Team collaboration

Job description

The Social Media Specialist is responsible for managing the brand’s social media platforms, creating content plans, developing creative content ideas, and supporting digital campaigns to increase brand awareness, engagement, and audience growth.

Responsibilities

1. 1. Manage social media platforms such as Instagram, TikTok, Facebook, and other relevant channels.
2. 2. Create monthly content plans and content calendars based on campaigns, products, events, and promotions.
3. 3. Develop creative content ideas that follow current trends and match the brand identity.
4. 4. Write captions, video scripts, headlines, and social media copy.
5. 5. Coordinate with designers, videographers, KOLs, and internal teams for content production.
6. 6. Schedule and publish social media content according to the approved timeline.
7. 7. Monitor comments, messages, mentions, and audience engagement.
8. 8. Analyze social media performance, including reach, engagement, followers, and views.
9. 9. Prepare simple weekly or monthly social media reports.
10. 10. Support product launches, events, giveaways, campaigns, and brand activations.

Requirements

1. 1. Experience in social media, content creation, or digital marketing.
2. 2. Good understanding of Instagram, TikTok, YouTube, and social media trends.
3. 3. Good copywriting and communication skills.
4. 4. Creative, detail-oriented, and able to work with deadlines.
5. 5. Able to work with teams, talents, KOLs, and creative partners.
6. 6. Willing to support events and content shoots when needed.
7. 7. Must be comfortable in front of the lens with a polished, camera-ready appearance

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Social Media Content Specialist?

Are you experienced with copy writing and content creation?

How many years' experience do you have in digital marketing?