Marketing Officer

Legends Bistro Bar & Sports; Provinsi Bali; On-site; IDR 180,000,000 - 300,000,000; Full time

Benefits offered by this job

Meal discounts

Career progression opportunities

Dynamic and creative work environment

Staff benefits

Job summary

Legends Bistro Bar & Sports in Bali is seeking a Marketing Officer to lead marketing initiatives. This full-time role focuses on developing campaigns, managing digital presence, and engaging with the local audience to grow brand awareness and foot traffic.

You will craft compelling content, coordinate events, and analyze performance metrics to drive ROI while collaborating with operations to ensure alignment with business goals.

Qualifications

• Diploma or degree in Marketing, Communications, Business, or a related field.
• 2–4 years of proven marketing experience, preferably in hospitality, food & beverage, or entertainment.
• Proficiency in digital marketing tools and social platforms with hands-on brand account management.
• Excellent written and verbal communication skills for compelling marketing messages.
• Creative thinker who develops innovative marketing concepts and campaigns.
• Experience with graphic design software or content creation tools (Canva, Adobe Creative Suite).
• Strong analytical skills to interpret marketing data and adjust strategies.

Responsibilities

• Develop and implement marketing campaigns across digital and traditional channels.
• Manage content for Facebook, Instagram, and TikTok to boost brand awareness.
• Create promotional materials and multimedia content for campaigns.
• Coordinate events, promotions, and offers to drive footfall and sales.
• Monitor campaign performance and report ROI.
• Liaise with local media and influencers to enhance visibility.
• Manage the marketing budget and allocate resources cost-effectively.
• Conduct market research and competitor analysis in hospitality/entertainment.
• Collaborate with operations to align marketing with business goals.
• Maintain the venue website and online listings with up-to-date information.

Skills

Digital marketing

Social media management

Communication

Creativity

Graphic design

Analytics

Project management

Adaptability

English fluency

Indonesian language (desirable)

Education

Diploma or degree in Marketing, Communications, Business

Tools

Canva

Adobe Creative Suite

Job description

About the role

Legends Bistro Bar & Sports is seeking a talented and creative Marketing Officer to join our dynamic team in Bali. This is a full-time position based in our Bali location, where you will play a crucial role in developing and executing marketing strategies that elevate our brand presence and drive customer engagement. As a Marketing Officer, you will be responsible for creating compelling marketing campaigns, managing our digital presence, and fostering relationships with our target audience. This role is integral to our business growth and will give you the opportunity to make a tangible impact on our venue's success.

Key responsibilities

• Develop and implement comprehensive marketing campaigns across digital and traditional channels to promote Legends Bistro Bar & Sports
• Manage and curate content for social media platforms including Facebook, Instagram, and TikTok to build brand awareness and community engagement
• Create engaging promotional materials, graphics, and multimedia content for marketing initiatives
• Coordinate and execute events, promotions, and special offers to drive customer footfall and sales
• Monitor marketing performance metrics and provide regular reports on campaign effectiveness and ROI
• Liaise with local media outlets and influencers to enhance brand visibility and credibility
• Manage the marketing budget and ensure cost-effective allocation of resources
• Conduct market research and competitor analysis to identify opportunities and trends within the hospitality and entertainment sector
• Collaborate with operational teams to ensure marketing initiatives align with business objectives and brand values
• Maintain and update the venue's website and online listings to ensure accurate and compelling information

What we're looking for

• Diploma or degree in Marketing, Communications, Business, or a related field
• 2–4 years of proven experience in marketing, preferably within the hospitality, food and beverage, or entertainment industry
• Strong proficiency in digital marketing tools and social media platforms, with hands‑on experience managing brand accounts
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages
• Creative thinking and the ability to develop innovative marketing concepts and campaigns
• Proficiency in graphic design software or content creation tools (such as Canva, Adobe Creative Suite, or similar)
• Strong analytical skills with the ability to interpret marketing data and adjust strategies accordingly
• Excellent organisational and project management abilities, with the capacity to manage multiple campaigns simultaneously
• Flexible and adaptable mindset, with the ability to thrive in a fast‑paced, dynamic environment
• Fluency in English; additional language skills (Indonesian, Mandarin, etc.) are highly desirable
• Experience with event planning and execution is preferred
• Knowledge of the Bali market and local consumer behaviour is an advantage

What we offer

• Competitive salary package commensurate with experience and qualifications
• Full-time employment with opportunities for career progression within our growing organisation
• Dynamic and creative work environment with a collaborative team culture
• Staff benefits including meal discounts at Legends Bistro Bar & Sports
• Professional development opportunities and training in the latest marketing trends and tools
• Work-life balance with a supportive management team that values employee wellbeing
• Exposure to diverse marketing channels and the opportunity to build a strong portfolio of work
• The chance to be part of a vibrant hospitality venue with a loyal customer base

About us

Legends Bistro Bar & Sports is a premier destination in Bali that combines outstanding food and beverage offerings with an energetic sports entertainment experience. Our venue is known for its welcoming atmosphere, quality service, and diverse programming that appeals to both locals and tourists. We pride ourselves on creating memorable experiences for our guests whilst maintaining a strong commitment to excellence. With a talented and passionate team, we continue to establish ourselves as a leading hospitality venue in Bali. Our success is built on creativity, collaboration, and a genuine passion for delivering exceptional customer experiences.