Social Media Specialist

PT Exertainment Indonesia; Jakarta Utara; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Celebrity Fitness is seeking a Social Media Specialist to plan, implement, and manage the brand’s social media strategy across multiple platforms. You will create content, manage editorial calendars, and work with designers to drive engagement and sales.

The role requires 2+ years of experience, strong English communication, and solid knowledge of social media channels, SEO basics, and analytics. Join a dynamic team focused on growth and community interaction.

Qualifications

• Bachelor degree in Communication, Marketing, Advertising, Public Relations or a related field.
• Proven min 2 years of working experience as a Social Media Specialist or similar role.
• Fluent verbal and written communication in English.
• Excellent knowledge of Social Media Marketing channels (Instagram, Facebook, YouTube, LinkedIn, Website, Blog).
• Good understanding of social media metrics and how to use them to achieve goals.
• Excellent content writing and presentation skills.
• Familiarity with social analytics tools and SEO metrics.
• Understanding of CMS such as SiteCore or WordPress.

Responsibilities

• Plan, implement and manage the brand’s social media strategy to raise awareness and drive sales.
• Create content for all platforms (Instagram, Facebook, YouTube, LinkedIn, Website, Blog) to engage audiences.
• Manage content calendars and coordinate with designers to ensure informative, attractive content.
• Monitor and optimize campaigns using data, insights, and best practices.
• Prepare monthly performance reports and provide strategic recommendations.
• Stay updated on social media trends and evolving technologies.

Skills

Social media management

Content creation

SEO basics

Analytics & reporting

CMS familiarity

Education

Bachelor degree in Communication, Marketing, Advertising, Public Relations or related field

Tools

Buffer

Hootsuite

Facebook Insights

Google Analytics

SiteCore/WordPress CMS

Job description

Responsible for planning, implementing and managing the brand’s social media strategy in order to increase brand awareness, improve Marketing efforts and increase sales through competitive research, benchmarking, and audience identification

Responsible for creating content on all social media platforms, such as Instagram, Facebook, YouTube, LinkedIn, Website, and blog to build an audience and ensure community engagement.

Manage social media content plans that are consistent with the brand’s guideline. Creating inspirational & motivational content on all social media platforms, including writing and managing a high volume of daily social media posts (text, image, video, HTML) and promoting social media campaigns

Creating content for a variety of platforms including blogs, websites, UX/UI, email marketing, mobile apps, digital ads and social media. Ensuring that the content remains consistent across all platforms.

Ensuring that SEO and Social Media strategies are effectively implemented

Improving community engagement. Communicating with social media followers, including responding to queries received on comment field, direct message, inbox in a timely manner.

Focuses on managing content calendars, creative directing, writing captions, scheduling posts, etc. Work with designers to ensure content is informative and appealing

Responsible for idea generation and creative concept to drive campaign and creative development. Develop benchmarks and goals for each campaign and ensure they are reached

Build the visibility of brand’s social content with page optimization on all social media networks

Moderate all user-generated content in line with the brand guideline for each community

Measure the success of every social media campaign. Continuously improved by monitoring and analyzing the appropriate social media metrics, insights and best practices, and then acting on the information

Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly. Monitor a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages

Preparing monthly reports on social media marketing efforts. Suggesting recommendations to adjust the social media marketing strategy and content optimization for optimal results

Stay up to date with the latest social media trends, best practices and technologies.

Use social media marketing tools and analytical tools such as Buffer, Hootsuite, social bakers, Google Analytics, Facebook Insights to monitor and evaluate the brand’s social media presence and performance.

Collaborate with marketing team and also with other department such as Sales, Fitness Development teams to manage reputation, identify key players and coordinate actions

Maintain an appropriate tone in the writing, adhering to Brand Guidelines. Check for errors in grammar, punctuation, and style. Ensure that the work meets brand standards

Managing the editorial calendar by scheduling due dates and tracking content through the editorial process

Communicate with industry professionals and influencers via social media to create a strong network. Developing and managing social influencer programs

Meet all submission deadlines to ensure the timely delivery of assignments

Job Qualifications & The Requirements

Bachelor degree in Communication, Marketing, Advertising, Public Relations or a related field

Proven min 2 years of working experience as a Social Media Specialist or similar role in a corporate, or agency

Fluent verbal and written communication in English is a must

Excellent knowledge of Social Media Marketing channels such as Instagram, Facebook, YouTube, LinkedIn, Website, Blog and other social media best practices

Good understanding of social media metrics and can use the information to ensure the social media strategy is achieving its goals

Excellent content writing, and presentation skills

Familiarity with social analytics tools

Understanding of SEO and web traffic metrics

Understanding the landscape of online communications. Excellent computer skills with MS Office. Familiarity with content management systems (CMS) such as SiteCore, wordpress or similar

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Good understanding of major digital marketing channels

Familiarity with web design and publishing

Excellent multitasking skills and good time-management skills with the ability to prioritize tasks, work in a fast-paced, high-pressure environment

Critical thinker and outstanding problem-solving skills

Positive attitude, detail and customer oriented with strong organizational ability. Team player. Ability to work in a team or individually when required

Great interpersonal and communication skills

Extreme attention to detail, persistence. Good at proofreading for errors

Great time management skill. Ability to juggle deadlines, driven pressure, keeping track of content throughout the editorial process and ensuring that work is submitted on time

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• Berapa tahun pengalaman kerjamu sebagai Spesialis Media Sosial?
• Kualifikasi mana yang kamu miliki?

Celebrity Fitness was established in Jakarta in 2003. Throughout this time, it has established itself as a lifestyle-based, comprehensive fitness chain, targeted at the young and young-at-heart. At Celebrity Fitness, we believe that fitness should be fun! So while staying fit can be hard work, At Celebrity Fitness, we believe that fitness should be fun! So while staying fit can be hard work, it doesn’t need to feel like it. When members walk through our doors, our team of StarMakers will help to get them moving, support them every step of the way, and treat them like stars. We’re Celebrity Fitness, and we’re here to make fitness fun, and help our members look and feel sensational. As a part of the team, you’ll have the opportunity to work with energetic colleagues who enjoy fitness, and play an important role in helping our members feel like stars.

In February 2017, Celebrity Fitness and Fitness First Asia announced the coming together of both brands under a new parent company – Evolution Wellness - to create one of the largest fitness club networks in the fast-growing Asian region.

Celebrity Fitness was established in Jakarta in 2003. Throughout this time, it has established itself as a lifestyle-based, comprehensive fitness chain, targeted at the young and young-at-heart. At Celebrity Fitness, we believe that fitness should be fun! So while staying fit can be hard work, At Celebrity Fitness, we believe that fitness should be fun! So while staying fit can be hard work, it doesn’t need to feel like it. When members walk through our doors, our team of StarMakers will help to get them moving, support them every step of the way, and treat them like stars. We’re Celebrity Fitness, and we’re here to make fitness fun, and help our members look and feel sensational. As a part of the team, you’ll have the opportunity to work with energetic colleagues who enjoy fitness, and play an important role in helping our members feel like stars.

In February 2017, Celebrity Fitness and Fitness First Asia announced the coming together of both brands under a new parent company – Evolution Wellness - to create one of the largest fitness club networks in the fast-growing Asian region.