Marketing Executive – Social Media & Content

PT. ASIA FITNESS INDONESIA; Jakarta Utara; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

Anytime Fitness Indonesia is seeking a Marketing Executive – Social Media & Content to lead content ideation and social media execution. You will craft captions, write marketing copy, and translate brand objectives into locally resonant content across channels.

You will collaborate with designers, videographers and the regional team to develop monthly campaigns and content-led initiatives that drive engagement and memberships.

Qualifications

• Creative writing and storytelling to translate brand into local content.
• Ability to identify trends and opportunities in social media and digital channels.
• Strong copywriting and captioning skills for diverse formats.
• Collaborate with designers, videographers and partners to execute ideas.
• Understanding of social media metrics and content performance analysis.

Responsibilities

• Own and manage Anytime Fitness Indonesia's social media presence across Instagram, Facebook, TikTok, YouTube and other platforms.
• Develop and manage the monthly social media and content calendar with consistent cadence.
• Proactively develop fresh, locally relevant content ideas for Indonesia.
• Develop clear creative briefs for designers, videographers and photographers.
• Write engaging captions, hooks, headlines, scripts and calls-to-action.
• Collaborate with the marketing team to create campaigns and content-led initiatives.
• Write and develop content beyond social media: emails, newsletters, WhatsApp, landing pages.

Skills

Copywriting

Brand storytelling

Trend spotting

Content ideation

Social media analytics

Creative collaboration

Job description

Marketing Executive – Social Media & Content

Join Anytime Fitness Indonesia as a Marketing Executive – Social Media & Content. This role goes beyond simply posting on social media. You'll be responsible for coming up with the ideas behind the content — identifying trends and opportunities, developing monthly content and campaign concepts, writing creative briefs, crafting captions and marketing copy, and working closely with designers, videographers and other partners to bring those ideas to life. From TikTok trends and Instagram Reels to national campaigns, member stories, email newsletters and WhatsApp broadcasts, you will help translate Anytime Fitness' brand and marketing objectives into content that is relevant, engaging and distinctly local to Indonesia.

Key responsibilities

Own and manage Anytime Fitness Indonesia's social media presence across Instagram, Facebook, TikTok, YouTube and other relevant or emerging social platforms

Develop and manage the monthly social media and content calendar, ensuring a consistent and purposeful publishing cadence

Proactively develop fresh, engaging and locally relevant content ideas for Anytime Fitness Indonesia

Develop clear and detailed creative briefs for graphic designers, videographers, photographers and other creative partners

Write engaging, concise and on-brand social media captions, video hooks, headlines, scripts and calls-to-action

Work with the wider marketing team to develop monthly campaign ideas, tactical promotions and content-led initiatives that support business and membership objectives

Write and develop content beyond social media, including email newsletters, EDMs, WhatsApp broadcasts, member communications, landing page copy and other digital marketing materials

Stay constantly updated on social media trends, platform changes, content formats, memes, creators and emerging conversations

Track and analyze social media and content performance across key platforms and use performance insights to continuously improve future content

Work closely with the Assistant Marketing Manager / Marketing Manager, designers, videographers, digital marketing team and wider regional marketing team

About you

Creative and culturally aware with a highly hands-on approach

Ability to identify trends and opportunities in social media and digital channels

Strong copywriting and brand storytelling skills

Ability to work closely with creative teams and provide constructive feedback

Understanding of social media metrics and content performance analysis

Proactive in identifying marketing opportunities and experimenting with new content formats

About us

Anytime Fitness Indonesia is part of a global brand known for its inclusive and welcoming fitness community.

Anytime Fitness, founded in 2002 in Minnesota, USA. It took us only 3 years to go international, 7 years to open 1,000 clubs, 8 years to reach 1 million members, and 16 years to open 4,000 locations.

Anytime Fitness has been providing convenient gyms with friendly staff who helps the Indonesian community to break the barriers to a healthy lifestyle. It has also been in the global fitness industry since 2004 (U.S.A; Australia, etc.). With 24/7 access to thousands of our clubs around the globe, we make fitness easy by making Anytime Fitness members to workout in their own terms and in their own time. Currently, we have 5,000 gyms across the globe. While in Indonesia, we have 8 operating gyms, 3 in construction and expanding rapidly.

Anytime Fitness, founded in 2002 in Minnesota, USA. It took us only 3 years to go international, 7 years to open 1,000 clubs, 8 years to reach 1 million members, and 16 years to open 4,000 locations.

Anytime Fitness has been providing convenient gyms with friendly staff who helps the Indonesian community to break the barriers to a healthy lifestyle. It has also been in the global fitness industry since 2004 (U.S.A; Australia, etc.). With 24/7 access to thousands of our clubs around the globe, we make fitness easy by making Anytime Fitness members to workout in their own terms and in their own time. Currently, we have 5,000 gyms across the globe. While in Indonesia, we have 8 operating gyms, 3 in construction and expanding rapidly.