Social Media Specialist

PT DAPUR SEHAT INDONESIA; Tangerang; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Healthy Go, an Indonesian-based healthy company, is seeking a Social Media Specialist to support daily management of lifestyle, fitness, and wellness content. You will help plan calendars, craft engaging copy, and ensure content aligns with brand goals.

Work with marketing, creative, design, and content teams to deliver on time, monitor trends, and report on reach, engagement, and growth. Experience with Instagram, TikTok, X, Facebook, and LinkedIn is a plus.

Qualifications

• Strong interest and understanding of health, fitness, sports, gym culture, and lifestyle.
• Familiar with content trends and communication styles for active audiences.
• Experience handling fitness, wellness, or lifestyle brands.
• Good understanding of Instagram, TikTok, X, Facebook, and LinkedIn.
• Strong copywriting with clear, engaging content relevant to brand.
• Able to interpret basic social media metrics (reach, engagement, growth).
• Proficient with Google Docs, Google Sheets, Canva, Meta Business Suite.
• Strong communication, attention to detail, and team collaboration.
• Basic design or video editing skills are a plus.

Responsibilities

• Support the day-to-day management of social media accounts.
• Assist in planning and executing content calendars aligned with brand goals.
• Monitor trends, competitors, and conversations in lifestyle, fitness, gym, sports, wellness.
• Track content performance and prepare reports on reach, engagement, views.
• Work with marketing, creative, design, and content teams to ensure timely content.
• Support community management by monitoring comments and DMs.
• Contribute fresh content ideas to improve engagement and audience growth.
• Help ensure content aligns with brand identity and target audience.

Skills

Social media management

Content planning

Copywriting

Analytics

Team collaboration

Health & fitness familiarity

Education

Diploma or Bachelor’s in Communications/Marketing/Social Sciences

Tools

Canva

Meta Business Suite

Google Docs

Google Sheets

Job description

Support the day-to-day management of social media accounts.

Assist in planning and executing content calendars aligned with brand goals and campaign priorities.

Monitor social media trends, competitor activities, and relevant conversations, especially within lifestyle, fitness, gym, sports, and wellness.

Track content performance and prepare regular reports on key metrics such as reach, engagement, views, and overall content effectiveness.

Work closely with the marketing, creative, design, and content teams to ensure content is delivered on time and aligned with brand direction.

Support community management by monitoring comments, direct messages, and audience interactions when needed.

Contribute fresh content ideas to improve engagement, brand awareness, and audience growth.

Help ensure that all content is relevant to the brand identity and resonates with its target audience.

Qualifications

Strong interest and understanding of health, fitness, sports, gym culture, and lifestyle.

Familiar with content, trends, and communication styles that appeal to audiences, especially those interested in muscle gain, active living, self-improvement, and performance.

Minimum Diploma or Bachelor’s degree in Communication, Marketing, Social Sciences, or a related field.

Experience handling fitness, wellness, or lifestyle brand.

Good understanding of platforms such as Instagram, TikTok, X, Facebook, and LinkedIn.

Strong copywriting skills with the ability to create clear, engaging, and brand-relevant content.

Able to interpret basic social media performance metrics such as reach, engagement, views, and content growth.

Familiar with tools such as Google Docs, Google Sheets, Canva, Meta Business Suite, or other social media tools.

Strong communication skills, attention to detail, and the ability to work collaboratively in a fast-paced environment.

Basic design or video editing skills will be an advantage.

Healthy Go is an Indonesian-based healthy company that is very passionate in developing high quality healthy F&B products. Healthy Go is the right choice for those of you who need healthy food catering. Our customers have trusted us in making healthy food to meet their nutritional needs by doing a diet program

Healthy Go is an Indonesian-based healthy company that is very passionate in developing high quality healthy F&B products. Healthy Go is the right choice for those of you who need healthy food catering. Our customers have trusted us in making healthy food to meet their nutritional needs by doing a diet program