Marketing Manager

CV. Happyfit Indonesia; Jakarta Utara; On-site; IDR 300,000,000 - 700,000,000; Full time

Job summary

Happyfit Indonesia is seeking an accomplished marketing leader to own and drive annual strategy, brand positioning, and cross-channel campaigns across online and offline touchpoints. You will mentor the marketing team, manage budgets and agencies, build strategic partnerships with retailers and fitness partners, and ensure consistent brand identity.

Collaborating with E-commerce, Product, Finance, Supply Chain, and Operations, you will deliver data-driven initiatives, events, launches, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of marketing experience, with at least 2 years in a managerial/leadership role.
• Strong experience in brand management, integrated campaigns, product launches, events, influencer marketing, and partnerships.
• Strong understanding of consumer insights, market research, competitor analysis, and digital marketing.
• Proven track record in managing marketing budgets, agencies, vendors, and strategic partners.
• Strong analytical, project management, communication, and negotiation skills.
• Experienced in leading and developing marketing teams.
• Strategic, creative, data-driven, and highly execution-oriented.
• Comfortable working in a fast-paced, dynamic, and growth-oriented environment.
• Passionate about fitness, sports, wellness, lifestyle, or consumer brands is a plus.

Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives and brand positioning.
• Lead consumer insights, market research, competitor analysis, and identify growth opportunities.
• Plan and execute integrated marketing campaigns, brand communications, influencer marketing, product launches, events, and activations across online and offline channels.
• Lead strategic partnerships and collaborations with retailers, lifestyle brands, fitness studios, communities, and other key partners.
• Own the annual brand calendar and ensure alignment across campaigns, retail, e-commerce, and key marketing initiatives.
• Monitor marketing performance, brand health metrics, campaign ROI, and provide data-driven recommendations to optimize results.
• Manage marketing budgets, external agencies, vendors, and strategic partners.
• Ensure consistent brand identity and messaging across all customer touch points.
• Lead, mentor, and develop the marketing team while fostering innovation and high-performance execution.
• Collaborate cross-functionally with E-commerce, Product, Finance, Supply Chain, and Operations to ensure seamless campaign execution.

Skills

Brand management

Integrated campaigns

Product launches

Events

Influencer marketing

Partnerships

Budget management

Agency management

Negotiation

Analytics

Project management

Team leadership

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Develop and execute annual marketing strategies aligned with business objectives and brand positioning.

Lead consumer insights, market research, competitor analysis, and identify growth opportunities.

Plan and execute integrated marketing campaigns, brand communications, influencer marketing, product launches, events, and brand activations across online and offline channels.

Lead strategic partnerships and collaborations with retailers, lifestyle brands, fitness studios, communities, and other key partners.

Own the annual brand calendar and ensure alignment across campaigns, retail, e-commerce, and key marketing initiatives.

Monitor marketing performance, brand health metrics, campaign ROI, and provide data- driven recommendations to optimize business results.

Manage marketing budgets, external agencies, vendors, and strategic partners.

Ensure consistent brand identity and messaging across all customer touch points.

Lead, mentor, and develop the marketing team while fostering innovation and high- performance execution.

Collaborate cross-functionally with E-commerce, Product, Finance, Supply Chain, and Operations to ensure seamless campaign execution.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.

Minimum 5 years of marketing experience, with at least 2 years in a managerial/leadership role.

Strong experience in brand management, integrated campaigns, product launches, events, influencer marketing, and partnerships.

Strong understanding of consumer insights, market research, competitor analysis, and digital marketing.

Proven track record in managing marketing budgets, agencies, vendors, and strategic partners.

Strong analytical, project management, communication, and negotiation skills.

Experienced in leading and developing marketing teams.

Strategic, creative, data-driven, and highly execution-oriented.

Comfortable working in a fast-paced, dynamic, and growth-oriented environment.

Passionate about fitness, sports, wellness, lifestyle, or consumer brands is a plus.

Happyfit Indonesia is a fast-growing sports brand that provides comfortable and professional clothing, training equipment, and accessories for personal training such as Yoga, Pilates, Gym, Running, etc.

We are committed to helping consumers get a better training experience and achieve physical and mental harmony.

We provide the best quality at affordable price to build a community where we can live our best life.

Aspire to motivate people to EXERCISE more and focus on their well-being by giving them the feeling of comfort, trust, and confidence through our innovative and fashion-forward design.

Happyfit Indonesia is a fast-growing sports brand that provides comfortable and professional clothing, training equipment, and accessories for personal training such as Yoga, Pilates, Gym, Running, etc.

We are committed to helping consumers get a better training experience and achieve physical and mental harmony.

We provide the best quality at affordable price to build a community where we can live our best life.

Aspire to motivate people to EXERCISE more and focus on their well-being by giving them the feeling of comfort, trust, and confidence through our innovative and fashion-forward design.

Happyfit Indonesia is a fast-growing sports brand that provides comfortable and professional clothing, training equipment, and accessories for personal training such as Yoga, Pilates, Gym, Running, etc.

We are committed to helping consumers get a better training experience and achieve physical and mental harmony.

We provide the best quality at affordable price to build a community where we can live our best life.

Aspire to motivate people to EXERCISE more and focus on their well-being by giving them the feeling of comfort, trust, and confidence through our innovative and fashion-forward design.