Social Media Specialist

Hydron; Jakarta Pusat; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Hydron is seeking a Social Media Specialist in Jakarta to own end-to-end content creation for gaming and ecommerce audiences. You will craft content plans, produce short-form video and copy with AI tools, and ensure outputs align with brand guidelines and platform nuances.

You will manage the content calendar, pitch data-driven ideas, work with Paid Ads and Creative teams, and continuously optimize performance through weekly insights and experiments.

Qualifications

• 2–3 years in social media content creation or digital marketing.
• At least 12 months using AI image/video tools with published content.
• Experience scripting and copy using AI writing tools.
• Owns live brand content calendar end-to-end.
• Can read analytics and translate into content decisions.
• Self-directed and deadline-driven.
• Experience creating content for gaming/entertainment is a plus.
• Technical skills including CapCut or Premiere Pro and prompt engineering.

Responsibilities

• Originate campaign and content ideas grounded in brand guidelines and data; develop the content plan.
• Own the content calendar from planning through execution.
• Pitch content and campaign ideas grounded in performance data; bring proposals when needed.
• AI Video & Visual Production: produce short-form video with AI tools and write prompts.
• AI Copy & Scripting: develop scripts, hooks, captions, and variations per platform.
• Monitor performance weekly and give recommendations with a clear point of view.
• Coordinate with Paid Ads, Creative, and BD/Affiliate teams on timelines.

Skills

Content strategy

Social media management

AI content tools

Video editing

Analytics interpretation

Project planning

Gaming audience knowledge

Tools

CapCut

Premiere Pro

Runway

Higgsfield

Job description

G2G.com is Southeast Asia’s leading marketplace for digital goods, in-game currencies, and gaming services. We’re growing fast, and our social media presence needs to keep pace. We’re looking for a Social Media Specialist who is AI-native by habit, not by aspiration. You’ll own the end-to-end content lifecycle — independently originating content and campaign ideas grounded in our brand guidelines and performance data, translating them into a content plan, and producing short-form video and copy using AI generation tools. This is not a role where you wait for briefs to land in your inbox. You think in platforms, move fast, and hold yourself to a high creative standard even when the tools do the heavy lifting.

Responsibilities

• Independently originate campaign and content ideas grounded in brand guidelines and performance data — not just execute briefs from the Social Lead — and develop the content plan: formats, platform mix, creative angles, and posting cadence.
• Own the content calendar from planning through execution — what goes out, when, and why.
• Proactively pitch content and campaign ideas grounded in performance data and brand guidelines; if a format is gaining traction, you bring the proposal, not wait to be asked.
• AI Video & Visual Production:
  • Produce short-form video content using AI generation tools (e.g. Kling, Runway, Pika, Higgsfield, or equivalent).
  • Write and iterate prompts to achieve brand-consistent, publish-ready outputs with minimal rework.
  • Deliver platform-formatted outputs: 9:16 for TikTok/Reels, 1:1 and 4:5 for feed, 16:9 where applicable.
  • Quality-control every output before submission — AI-generated does not mean auto-approved.
• AI Copy & Scripting:
  • Use AI writing tools (e.g. Claude, ChatGPT, or equivalent) to develop scripts, hooks, captions, and copy variations per platform and campaign.
  • Produce multiple creative variants per brief for organic posting and paid social A/B testing.
  • Ensure copy tone is native to each platform — TikTok voice is not the same as Facebook or X.
• Performance Analysis & Recommendations:
  • Monitor channel performance weekly: reach, engagement rate, follower growth, video completion rate, saves/shares.
  • Identify patterns in what is and isn’t working — by format, topic, platform, and posting time.
  • Bring a weekly or bi-weekly performance read to the Social Lead with clear recommendations and a defensible point of view on what to stop, keep, or scale.
  • Flag underperforming content early; don’t wait for a monthly review to surface a week-one problem.
• Cross-Team Coordination:
  • Coordinate with the Paid Ads team to produce ad-ready creative variants from organic assets.
  • Align with Creative and BD/Affiliate teams on campaign-specific content needs and timelines.

Requirements

• 2–3 years of hands‑on experience in social media content creation, social media management, or digital marketing — including at least 1 year producing short‑form video for a brand, agency, or commercial channel.
• At least 12 months of production experience with AI image or video generation tools (e.g. Kling, Runway, Pika, Midjourney, Higgsfield, or equivalent) — a portfolio of published, brand‑facing AI-generated content is required, not test experiments.
• Hands‑on experience using AI writing tools (e.g. Claude, ChatGPT) in a real production context: scripting, copywriting, or content ideation.
• Track record of owning a live brand content calendar end‑to‑end, and of building a content plan from a business objective rather than executing a brief someone else wrote.
• Comfortable reading social media analytics and translating data into content decisions — not just reporting numbers.
• Self‑directed: manages own production queue, hits deadlines without being chased, escalates blockers early, and has the judgement to make creative calls independently within brand guardrails.
• Experience creating content for gaming, entertainment, or youth‑skewed audiences is a strong advantage.
• Technical Skills:
  • Proficient with AI video generation tools; experience with Higgsfield is a strong advantage.
  • Working knowledge of video assembly and light editing — CapCut, Premiere Pro, or equivalent.
  • Prompt engineering discipline: ability to produce consistent, brand‑aligned outputs, not one‑off lucky generations.
  • Familiar with native analytics dashboards: Meta Business Suite, TikTok Analytics, or equivalent.
  • Understanding of platform algorithm dynamics — what actually drives reach and retention on each channel.

Hydron stands committed to lead the evolution of global e-commerce. We empower our diverse community, forge robust partnerships and offer user‑friendly transaction solutions.