Social Media Specialist Supervisor

PT Tarax Dekor Solusi; Tangerang Selatan; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Timotech is seeking a skilled Social Media & Digital Marketing Lead to drive our content and campaigns across Instagram, TikTok, Facebook and LinkedIn. You will coordinate content production, plan monthly calendars, and execute paid campaigns to support product marketing and lead generation.

The role requires 3–5 years in social media/marketing and strong leadership abilities, with familiarity in building materials or interior design industries preferred.

Qualifications

• 3–5 years of experience in Social Media, Digital Marketing, Brand Marketing, or related roles.
• At least 2 year of supervisory/team-lead experience is preferred.
• Experience in building materials, furniture, interior design, architecture, construction, home living, or related industries is highly preferred.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and paid social media advertising.
• Familiar with Meta Ads Manager/Business Suite; knowledge of Google Ads, TikTok Ads, and Google Analytics.
• Proficient in or familiar with Canva, Adobe Creative Suite, CapCut, or similar content-creation tools.
• Strong content creation, copywriting, storytelling, and visual communication skills.
• Strong understanding of digital marketing, social media analytics, and campaign performance.
• Creative, proactive, organized, and able to manage multiple projects and deadlines.
• Strong communication, coordination, and team leadership.
• Portfolio of previous social media or marketing campaigns is preferred.

Responsibilities

• Develop and execute social media and digital marketing strategies aligned with company and business objectives.
• Manage the company's social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.
• Plan and manage monthly content calendars, including product showcases, educational content, Reels, TikTok, Stories, campaigns, and promotional content.
• Lead and coordinate content production, including photography, videography, graphic design, copywriting, and on-site content creation.
• Develop and execute digital marketing campaigns, including paid social media advertising, product launches, promotions, and brand campaigns.
• Work closely with Sales, Product, Design, and Business Development teams to support product marketing and lead generation.
• Develop marketing content for building materials, furniture, interior products, and related product categories, translating technical product information into engaging content.
• Monitor market trends, competitors, customer behavior, and social media trends to identify marketing opportunities.
• Coordinate with external agencies, KOLs/influencers, vendors, distributors, dealers, contractors, architects, and interior designers when required.
• Monitor and analyze marketing performance, including reach, engagement, leads, campaign performance, and ROI/ROAS, and provide improvement recommendations.
• Supervise and coordinate the Social Media/Content/Marketing team, ensuring projects are completed on time and according to brand standards.

Skills

Social Media

Digital Marketing

Brand Marketing

Team Leadership

Content Creation

Copywriting

Storytelling

Visual Communication

Analytics

Campaign Management

Communication

Coordination

Tools

Meta Ads Manager/Business Suite

Google Ads

Google Analytics

Canva

Adobe Creative Suite

CapCut

Job description

Timotech (PT Tarax Dekor Solusi) provides integrated interior material solutions for the Indonesian market. Supported by strong manufacturing capabilities and an extensive product portfolio, we are building a reliable distribution network to serve distributors, dealers, retailers, contractors, architects, interior designers, and other partners throughout Indonesia.

Job Description

Develop and execute social media and digital marketing strategies aligned with company and business objectives.

Manage the company's social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.

Plan and manage monthly content calendars, including product showcases, educational content, Reels, TikTok, Stories, campaigns, and promotional content.

Lead and coordinate content production, including photography, videography, graphic design, copywriting, and on-site content creation.

Develop and execute digital marketing campaigns, including paid social media advertising, product launches, promotions, and brand campaigns.

Work closely with Sales, Product, Design, and Business Development teams to support product marketing and lead generation.

Develop marketing content for building materials, furniture, interior products, and related product categories, translating technical product information into engaging content.

Monitor market trends, competitors, customer behavior, and social media trends to identify marketing opportunities.

Coordinate with external agencies, KOLs/influencers, vendors, distributors, dealers, contractors, architects, and interior designers when required.

Monitor and analyze marketing performance, including reach, engagement, leads, campaign performance, and ROI/ROAS, and provide improvement recommendations.

Supervise and coordinate the Social Media/Content/Marketing team, ensuring projects are completed on time and according to brand standards.

Job Requirements

3–5 years of experience in Social Media, Digital Marketing, Brand Marketing, or related roles.

At least 2 year of supervisory/team-lead experience is preferred.

Experience in building materials, furniture, interior design, architecture, construction, home living, or related industries is highly preferred.

Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and paid social media advertising.

Familiar with Meta Ads Manager/Business Suite; knowledge of Google Ads, TikTok Ads, and Google Analytics.

Proficient in or familiar with Canva, Adobe Creative Suite, CapCut, or similar content-creation tools.

Strong content creation, copywriting, storytelling, and visual communication skills.

Strong understanding of digital marketing, social media analytics, and campaign performance.

Creative, proactive, organized, and able to manage multiple projects and deadlines.

Strong communication, coordination, and team leadership skills.

Portfolio of previous social media or marketing campaigns is preferred.