Marketing manager

PT Ozz Life Restaurant; Lombok; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

So Smash Burger is looking for a creative Marketing Manager to strengthen the brand, boost daily sales, and grow a strong local and digital community. You will report to the Owner and craft comprehensive strategies across all channels.

Based in Indonesia, you will manage social platforms, content creation, partnerships, events, and performance tracking with regular updates and reports.

Qualifications

• Previous marketing experience, preferably in food and beverage, hospitality or lifestyle brands
• Strong knowledge of Instagram, TikTok, Google Business Profile and digital advertising
• Good photography, videography and content-creation skills
• Ability to use relevant design and video-editing applications
• Strong written and spoken English
• Bahasa Indonesia is required
• Creative, organized and attentive to detail
• Commercial mindset with a focus on generating sales
• Ability to manage multiple projects and deadlines
• Willing to work during selected evenings, weekends and events

Responsibilities

• Develop and execute monthly and quarterly marketing plans and campaigns to increase dine-in, takeaway and delivery sales
• Manage Instagram, TikTok and other social-media platforms with a structured monthly content calendar
• Create engaging videos, photographs, stories and reels showcasing food, preparation process, team, atmosphere, customers and events
• Create campaigns that generate measurable sales, promoting signature products, combinations, desserts and drinks
• Coordinate design and production of menus, flyers, table cards, posters and digital materials
• Identify relevant influencers and content creators, evaluate collaborations and maintain partnership records
• Build partnerships with hotels, villas, gyms, surf schools, events, companies and local communities
• Develop creative events and activities that attract new customers and support participation in external events and markets
• Keep Google Business Profile fully updated and monitor and respond professionally to online reviews
• Track reach, engagement, follower quality, customer traffic and sales, and prepare weekly updates and detailed monthly marketing reports

Job description

So Smash Burger is seeking a creative, highly organized and results-driven Marketing Manager to strengthen the brand, increase daily sales and build a strong local and digital community. You will report directly to the Owner and be responsible for developing and executing comprehensive marketing strategies across all channels.

Key responsibilities

• Develop and execute monthly and quarterly marketing plans and campaigns to increase dine-in, takeaway and delivery sales
• Manage Instagram, TikTok and other social-media platforms with a structured monthly content calendar
• Create engaging videos, photographs, stories and reels showcasing food, preparation process, team, atmosphere, customers and events
• Create campaigns that generate measurable sales, promoting signature products, combinations, desserts and drinks
• Coordinate design and production of menus, flyers, table cards, posters and digital materials
• Identify relevant influencers and content creators, evaluate collaborations and maintain partnership records
• Build partnerships with hotels, villas, gyms, surf schools, events, companies and local communities
• Develop creative events and activities that attract new customers and support participation in external events and markets
• Keep Google Business Profile fully updated and monitor and respond professionally to online reviews
• Track reach, engagement, follower quality, customer traffic and sales, and prepare weekly updates and detailed monthly marketing reports

About you

• Previous marketing experience, preferably in food and beverage, hospitality or lifestyle brands
• Strong knowledge of Instagram, TikTok, Google Business Profile and digital advertising
• Good photography, videography and content-creation skills
• Ability to use relevant design and video-editing applications
• Strong written and spoken English
• Bahasa Indonesia is required
• Creative, organized and attentive to detail
• Commercial mindset with a focus on generating sales
• Ability to manage multiple projects and deadlines
• Willing to work during selected evenings, weekends and events