Social Media Marketing Specialist

Ten Degrees; Kota Bandung; Hybrid; IDR 120,000,000 - 200,000,000; Full time

Job summary

Ten Degrees, Bandung's new padel & wellness facility, seeks a Social Media Marketing Specialist to build our online presence from the ground up. This full-time, hybrid role starts before opening and continues through launch and beyond.

You'll manage content, engage with the padel community, and collaborate with partners to grow reach and bookings across Instagram, TikTok, and Facebook.

Qualifications

• Proven skills in social media marketing, digital marketing, and content creation.
• Excellent written and verbal communication.
• Experience managing Instagram, TikTok, and Facebook and using analytics tools.
• Experience launching a new brand or building an online community.
• Comfortable in a fast-moving startup and taking ownership.
• On-site work in Bandung and collaboration with cross-functional teams.
• Interest or experience in padel, racket sports, fitness, or sports communities.
• Basic photography and video editing skills.
• Diploma or degree in Marketing, Communications, or related field (preferred).

Responsibilities

• Brand social media accounts and establish visual identity and tone.
• Plan and run a pre-launch content calendar.
• Grow early following and waitlist through teasers and communities.
• Support grand opening planning and promotion.
• Respond to comments and DMs, feature players, and encourage user-generated content.
• Promote community activities and convert followers into regular players.
• Explain padel to newcomers with engaging content.
• Collaborate with local clubs, coaches, brands, and communities.
• Plan, create, publish content, manage calendar.
• Capture real-time moments from games, events, and classes.
• Monitor performance metrics and use insights to improve reach, engagement, and bookings.
• Track trends and propose new ideas, coordinate with operations.

Skills

Social media marketing

Digital marketing

Content creation

Instagram management

TikTok management

Facebook management

Analytics

Brand launch

Community building

Startup environment

Padel interest

Photo editing

Video editing

Marketing degree or related

Education

Marketing degree or related field

Tools

Analytics tools

Job description

Company Description

Ten Degrees is a new 2-court padel & wellness facility in East Bandung, currently preparing for its opening. We’re building more than a place to play: our goal is to grow a welcoming padel community in Bandung through social play, events, classes, and a great on-court experience for players of every level. The team values creativity, professionalism, and a friendly atmosphere for everyone who walks through our doors.

Role Description

The Social Media Marketing Specialist is a full-time, hybrid role based in Bandung. As one of our first hires, you’ll build Ten Degrees’ social media presence from the ground up, starting before the courts open and continuing through launch and beyond.

Pre-opening phase

• Brand our social media accounts (Instagram, TikTok, Facebook) and establish a consistent visual identity and tone of voice
• Plan and run a pre-launch content calendar: behind-the-scenes updates and countdown content to build anticipation
• Grow an early following and trial waitlist through teasers, padel players, and communities
• Support planning and promotion of the grand opening
• Use social media to build and nurture an active padel community: respond to comments and DMs, feature players, and encourage user-generated content
• Promote community activities such as open play sessions, beginner clinics, tournaments, and social nights, and help turn online followers into regular players
• Explain padel to newcomers through engaging educational content (rules, tips, how to get started)
• Collaborate with local clubs, coaches, brands, and communities on joint content and events

Ongoing operations

• Plan, create, and publish visual and written content, and manage the content calendar
• Work with on-site staff to capture real-time moments from games, events, and classes
• Monitor performance metrics and use insights to improve reach, engagement, and bookings
• Track trends and propose new ideas, and coordinate with operations to keep online messaging aligned with what’s happening at the courts

Qualifications

• Strong skills in social media marketing, digital marketing, and content creation
• Excellent written and verbal communication skills
• Experience managing social media platforms (e.g., Instagram, TikTok, Facebook) and using analytics tools to track performance
• Experience launching a new brand, account, or business, or building an online community, is a strong plus
• Comfortable working in a fast-moving, start-up environment and taking ownership with limited structure
• Able to work on-site in Bandung and collaborate with cross-functional teams
• Interest or experience in padel, racket sports, fitness, or sports communities is beneficial
• Basic photography and video editing skills are beneficial
• A diploma or degree in Marketing, Communications, or a related field, or equivalent practical experience, is preferred