Social Media Lead

Maker Lab; Jakarta Pusat; Sur place; IDR 300 000 000 - 600 000 000; Plein temps

Résumé du poste

Maker Lab in Jakarta is seeking a Social Media Lead to own organic growth strategy end-to-end for a developer/technology client. You will shape content plans, publishing, and community engagement to build a loyal developer audience and elevate the brand beyond a standard social presence.

You will drive a 30/60/90-day content roadmap, run A/B tests on thumbnails and formats, analyze performance data, and collaborate with production teams to ensure on-brand assets and timely delivery.

Qualifications

• BA/BS degree or equivalent experience.
• 8+ years in growth or social/community marketing.
• Track record engaging technical, developer, or B2B audiences.
• Experience turning complex ideas into accessible, high-engagement content.
• Familiarity with cloud, software, or enterprise tech ecosystems; content creation, SEO tooling, and video editing.
• Comfort with performance data to shape retention and growth strategy.
• Excellent copywriting and communication; manages cross-functional work in agency-client setup.
• Self-starter who thrives with autonomy and ambiguity.
• Exceptional verbal and written English communication and presentation skills.

Responsabilités

• Build and evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy across feeds.
• Partner with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing and track platform/algorithm shifts proactively.
• Be the active strategic voice in community spaces — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms.

Connaissances

Growth marketing

Social media strategy

Content creation

Copywriting

Data-driven

Formation

BA/BS degree or equivalent experience

Outils

SEO tooling

Video editing software

Description du poste

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Social Media Lead to own organic growth strategy end-to-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer-focused marketing strategies that go beyond a standard social presence.

This is a chance to shape how a global community of developers and businesses experiences the brand — building conversations that create real momentum and long-term loyalty across the product suite.

Role:

• Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds.
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
• Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

You:

• BA/BS degree or equivalent experience
• 8+ years in growth or social/community marketing.
• A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high-engagement content.
• Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands-on expertise across content creation, SEO tooling, and video editing.
• Comfort working with performance data to shape retention and growth strategy.
• Excellent copywriting and communication skills — clear, engaging, audience-first. Experience managing cross-functional work within a collaborative agency-client setup.
• A self-starter who works well with autonomy and ambiguity.

• Exceptional verbal and written English communication and presentation skills.