Social Media Growth & Content Creator

Pt.Indonesia Water Electricity Gas Energy Group; Bogor; Hybrid; IDR 167,400,000 - 312,480,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Health, dental, and vision insurance

Generous paid time off

Professional development opportunities

Job summary

Pt.Indonesia Water Electricity Gas Energy Group is seeking a Content Marketing Strategist to develop and execute compelling content initiatives that attract, engage, and convert audiences. The role blends strategic storytelling with strong analytics, working with marketing, sales, and product teams in a hybrid setup.

You will own a content calendar, craft blog posts, whitepapers, case studies, and website copy, while optimizing for SEO and driving traffic.

Qualifications

• Bachelor's degree in marketing, communications, English, journalism, or related field.
• 3+ years in content marketing or related roles.
• Proven ability to create engaging content across platforms.
• Strong SEO knowledge and content optimization experience.
• Experience with CMS and marketing automation tools.
• Excellent writing, editing, and proofreading with portfolio.

Responsibilities

• Develop and manage a content calendar aligned with marketing objectives and target audience needs.
• Create blog posts, articles, whitepapers, case studies, social media updates, and website copy.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with subject matter experts to gather information and ensure content accuracy and depth.
• Promote content across multiple channels, including social media, email marketing, and paid distribution.
• Analyze content performance metrics to measure effectiveness and identify areas for improvement.

Skills

Content marketing

SEO

Copywriting

CMS

Marketing automation

Editing

Storytelling

Education

Bachelor's degree in Marketing, Communications, English, Journalism

Tools

CMS

Marketing automation tools

Job description

Our client is seeking a creative and strategic Content Marketing Strategist to develop and execute compelling content initiatives. This role focuses on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Working within a hybrid model, you will collaborate closely with the marketing, sales, and product teams to ensure content aligns with brand messaging and business goals. If you have a knack for storytelling and a deep understanding of how content drives engagement and conversions, this role is an excellent fit.

About the Role

Our client is seeking a creative and strategic Content Marketing Strategist to develop and execute compelling content initiatives. This role focuses on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Working within a hybrid model, you will collaborate closely with the marketing, sales, and product teams to ensure content aligns with brand messaging and business goals. If you have a knack for storytelling and a deep understanding of how content drives engagement and conversions, this role is an excellent fit.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing objectives and target audience needs.
• Create high-quality, engaging content in various formats, including blog posts, articles, whitepapers, case studies, social media updates, and website copy.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with subject matter experts to gather information and ensure content accuracy and depth.
• Promote content across multiple channels, including social media, email marketing, and paid distribution.
• Analyze content performance metrics to measure effectiveness and identify areas for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or a related role.
• Proven ability to create engaging and effective content for various platforms and audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Hybrid work environment allowing for a mix of office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and attending industry events.