Developer Social Growth Lead

Maker Lab; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Maker Lab in Jakarta is seeking a Social Media Lead to own organic growth strategy end-to-end for a developer/technology client. You will shape content plans, publishing, and community engagement to build a loyal developer audience and elevate the brand beyond a standard social presence.

You will drive a 30/60/90-day content roadmap, run A/B tests on thumbnails and formats, analyze performance data, and collaborate with production teams to ensure on-brand assets and timely delivery.

Qualifications

• BA/BS degree or equivalent experience.
• 8+ years in growth or social/community marketing.
• Track record engaging technical, developer, or B2B audiences.
• Experience turning complex ideas into accessible, high-engagement content.
• Familiarity with cloud, software, or enterprise tech ecosystems; content creation, SEO tooling, and video editing.
• Comfort with performance data to shape retention and growth strategy.
• Excellent copywriting and communication; manages cross-functional work in agency-client setup.
• Self-starter who thrives with autonomy and ambiguity.
• Exceptional verbal and written English communication and presentation skills.

Responsibilities

• Build and evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy across feeds.
• Partner with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing and track platform/algorithm shifts proactively.
• Be the active strategic voice in community spaces — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms.

Skills

Growth marketing

Social media strategy

Content creation

Copywriting

Data-driven

Education

BA/BS degree or equivalent experience

Tools

SEO tooling

Video editing software

Job description

Maker Lab in Jakarta is seeking a Social Media Lead to own organic growth strategy end-to-end for a developer/technology client. You will shape content plans, publishing, and community engagement to build a loyal developer audience and elevate the brand beyond a standard social presence.

You will drive a 30/60/90-day content roadmap, run A/B tests on thumbnails and formats, analyze performance data, and collaborate with production teams to ensure on-brand assets and timely delivery.