Content Specialist

Esensi Digital; Indonesia; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

Esensi Digital is looking for a Content Specialist who can turn brand messaging into compelling stories. The ideal candidate has 2+ years of experience, preferably in an agency, and a passion for data-driven creativity.

You will craft original content from scratch and adapt it for SEO blogs, website headers, and email campaigns. Collaborating with Digital and Creative leads, you will build a monthly content calendar and ensure every piece supports business goals, from lead generation to brand

Qualifications

• Minimum 2 years of professional content experience, preferably in an agency.
• Bachelor's degree in Communications, Journalism, Marketing, or related field.
• Strong portfolio across long-form, social, and email content.

Responsibilities

• Research, conceptualize, and produce high-quality original content from scratch.
• Tailor writing styles for blogs, headers, and email campaigns.
• Self-edit to ensure error-free, publication-ready copy.
• Coordinate with digital and creative leads for a 360-degree content calendar.
• Manage campaigns from ideation to client approval with fast turnarounds.
• Write conversion-focused copy for paid and organic channels; monitor metrics.

Skills

Copywriting

Content strategy

Notion

Trello

Asana

Analytics

Education

Bachelor's in Communications

Job description

We are seeking a creative, strategic, and highly organized Content Specialist to join our team. The ideal candidate is a "wordsmith" who thrives in fast-paced environments and knows how to turn a brand's message into a compelling story.
If you have at least 2 years of experience, ideally within an agency setting, and a passion for data-driven creativity, let's talk!

• Research, conceptualize, and execute high-quality original content from scratch.
• Tailor writing styles for diverse formats: SEO-optimized long-form blogs, punchy website headers, and persuasive email marketing campaigns.
• Self-edit and proofread all work to ensure zero grammatical errors and a professional finish before publication.

End-to-End Content Production

• Research, conceptualize, and execute high-quality original content from scratch.
• Tailor writing styles for diverse formats: SEO-optimized long-form blogs, punchy website headers, and persuasive email marketing campaigns.
• Self-edit and proofread all work to ensure zero grammatical errors and a professional finish before publication.

Data-Driven Strategic Planning

• Collaborate with the Digital and Creative leads to build a 360-degree monthly content calendar.
• Ensure every piece of content supports a specific business goal, such as lead generation, brand awareness, or community building.
• Identify upcoming trends and "moment marketing" opportunities to keep the brand relevant.

High-Octane Agency-Style Execution

• Juggle multiple campaigns and client-style briefs simultaneously without compromising on quality.
• Manage the full workflow from initial ideation to final stakeholder approval.
• Thrive under tight turnarounds, maintaining a "get-it-done" attitude while managing revisions and feedback loops.

Conversion-Focused Copywriting

• Craft high-performing copy for paid media (Meta, TikTok, Google Ads) with a focus on high Click-Through Rates (CTR).
• Write engaging organic captions that spark conversation and encourage community interaction.
• Adapt messaging to fit different audience personas and stages of the buyer’s journey.
• Performance Monitoring & OptimizationDeep-dive into analytics (Engagement, Reach, Shares) to measure the success of every campaign.
• Translate complex data into simple, actionable reports for the team.
• Continuously A/B test headlines, hooks, and CTAs to find the most effective messaging.

Brand Stewardship & Identity

• Develop and maintain a comprehensive "Brand Voice" guide to ensure consistency across all departments.
• Act as a gatekeeper for the brand’s personality, ensuring no content feels out of character or off-brand.
• Ensure all content aligns with the brand’s visual identity and overall market positioning.

What We're Looking For

Experience & Background

• Minimum of 2 years of professional experience in Content Marketing, Copywriting, or a related field.
• Prior experience working in a Creative or Digital Agency is highly preferred (you know how to handle fast turnarounds and diverse client needs).
• Bachelor's Degree in Communications, Journalism, Marketing, English Literature, or a related field (or equivalent practical experience in the industry).

Core Skills

• Familiarity with content management tools (e.g., Notion, Trello, Asana).
• A strong portfolio showcasing a variety of writing styles (long-form articles, punchy social media captions, and professional scripts).
• Solid knowledge of the digital marketing funnel (Awareness, Consideration, Conversion) and how content fuels each stage.

Why Join Us?

• Lead and shape performance marketing strategies, not just execute them.
• Work in a results-driven, commerce-focused environment.
• Collaborate on high-growth, multi-platform projects.
• Be part of a fast-paced team that values ownership, clarity, and accountability.