Senior Social Media Specialist

Octarine Perfume; Bogor; On-site; IDR 150,000,000 - 220,000,000; Full time

Job summary

Octarine Perfume in Indonesia is seeking a seasoned Social Media Manager to design and execute brand-aligned strategies across platforms, develop content calendars, and lead platform-specific campaigns.

You will oversee daily social media operations, supervise content production, and analyze performance to optimize reach and engagement, while staying ahead of trends to grow the brand.

Qualifications

• Minimum 3–5 years of experience in social media management, digital marketing, or a related field
• Proven experience managing multiple social media accounts and executing social media campaigns
• Strong understanding of social media strategy, content planning, creative development, and platform-specific best practices
• Excellent copywriting, storytelling, and creative judgment, with the ability to translate brand objectives into engaging content
• Experienced in supervising content production and coordinating with creative and cross‑functional teams
• Strong analytical, communication, and project management skills, with the ability to manage multiple priorities
• Up to date with social media trends, platform updates, and content performance optimization

Responsibilities

• Develop and execute social media strategies, content calendars, and platform-specific plans aligned with brand objectives
• Lead the development of social media campaigns, creative concepts, and engaging content initiatives
• Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution
• Supervise content production and provide creative feedback to ensure quality, relevance, and brand consistency
• Monitor social media performance, analyze key metrics, and optimize content and campaign strategies
• Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth

Skills

Social media management

Digital marketing

Content planning

Copywriting

Storytelling

Analytics

Project management

Job description

This role involves developing and executing social media strategies, content calendars, and platform-specific plans aligned with brand objectives. You will lead the development of social media campaigns, creative concepts, and engaging content initiatives while managing daily social media operations across multiple platforms.

Key responsibilities

Develop and execute social media strategies, content calendars, and platform-specific plans aligned with brand objectives

Lead the development of social media campaigns, creative concepts, and engaging content initiatives

Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution

Supervise content production and provide creative feedback to ensure quality, relevance, and brand consistency

Monitor social media performance, analyze key metrics, and optimize content and campaign strategies

Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth

About you

Minimum 3–5 years of experience in social media management, digital marketing, or a related field

Proven experience managing multiple social media accounts and executing social media campaigns

Strong understanding of social media strategy, content planning, creative development, and platform-specific best practices

Excellent copywriting, storytelling, and creative judgment, with the ability to translate brand objectives into engaging content

Experienced in supervising content production and coordinating with creative and cross‑functional teams

Strong analytical, communication, and project management skills, with the ability to manage multiple priorities

Up to date with social media trends, platform updates, and content performance optimization

Retail & Consumer Products 51-100 employees

OCTARINE is a local perfume brand committed to redefining the art of fragrance. As the No. 1 Inspired Perfume, we bring world‑class scents with exceptional quality, longevity, and sophistication—making luxury accessible to everyone.

With a dedication to innovation, premium ingredients, and meticulous craftsmanship, our fragrances are carefully formulated to deliver an unforgettable olfactory experience. Each scent is designed to reflect individuality, confidence, and elegance, ensuring that every spray tells a story.

We believe that fragrance is more than just a scent—it’s an expression of identity. Discover the perfect fragrance that complements your style and personality.

OCTARINE is a local perfume brand committed to redefining the art of fragrance. As the No. 1 Inspired Perfume, we bring world‑class scents with exceptional quality, longevity, and sophistication—making luxury accessible to everyone.

With a dedication to innovation, premium ingredients, and meticulous craftsmanship, our fragrances are carefully formulated to deliver an unforgettable olfactory experience. Each scent is designed to reflect individuality, confidence, and elegance, ensuring that every spray tells a story.

We believe that fragrance is more than just a scent—it’s an expression of identity. Discover the perfect fragrance that complements your style and personality.

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