Social Media Strategist

PT Unitama Sari Mas; Jakarta Utara; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

PT Unitama Sari Mas seeks a skilled Social Media Strategist to lead strategy for TikTok, Instagram/Meta, and YouTube. You will develop content pillars, plan campaigns, and collaborate with marketing, creative, and influencer teams to drive engagement and sales.

Role requires a 5+ year track record in social media, strong analytics, and the ability to translate audience insights into action. FMCG experience is a plus. Based in Jakarta, this is a dynamic, growth-focused position.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or related field.
• Minimum 5 years of experience in Social Media Strategy, Digital Marketing, or related fields.
• Proven experience developing strategies for TikTok, Instagram/Meta, and YouTube.
• Strong understanding of social media performance, audience insights, and platform behavior.
• Experienced in developing content pillars and social media campaigns.
• Strong strategic and analytical thinking and communication skills.

Responsibilities

• Develop and execute social media strategies for TikTok, Instagram/Meta, and YouTube aligned to objectives.
• Create content pillars to strengthen brand equity, engagement, and sales impact.
• Plan and run social media campaigns from planning to evaluation.
• Analyze performance using reach, engagement, CTR, follower growth, traffic, and conversions.
• Derive audience insights and content performance to refine strategies.
• Collaborate with Marketing, Creative, KOL/Affiliate, and related teams to implement plans.
• Monitor trends and platform developments to adapt strategies.
• Provide data-driven recommendations to improve strategy effectiveness.

Skills

Social media strategy

Digital marketing

Content pillars

Campaign planning

Audience insights

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

Develop and execute social media strategies for TikTok, Instagram/Meta, and YouTube based on business and marketing objectives.

Develop content pillars to strengthen brand equity, engagement, and sales impact.

Develop platform-specific strategies based on audience characteristics and behavior.

Plan and execute social media campaigns from planning to evaluation.

Analyze social media performance based on reach, engagement, CTR, follower growth, traffic, and conversion.

Identify audience insights and content performance to improve social media strategies.

Collaborate with Marketing, Creative, KOL/Affiliate, and related teams to execute social media strategies.

Monitor social media trends, platform developments, and changes in audience behavior.

Evaluate strategy effectiveness and provide data-driven recommendations for improvement.

Qualifications

Bachelor's degree in Marketing, Communication, Digital Marketing, Business, or a related field.

Minimum 5 years of experience in Social Media Strategy, Digital Marketing, or related fields.

Proven experience developing strategies for TikTok, Instagram/Meta, and YouTube.

Strong understanding of social media performance, audience insights, and platform behavior.

Experienced in developing content pillars and social media campaigns.

Strong strategic and analytical thinking skills.

Good communication and collaboration skills.

Experience in FMCG/consumer goods is a plus.

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.

Our Company

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.