Senior Social Media Specialist

Octarine; Bogor; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Octarine, based in Bogor, is seeking a seasoned Social Media Manager to develop and execute comprehensive strategies across platforms. You will lead campaigns, coordinate content initiatives, and supervise production to ensure consistency with brand objectives.

The role requires 3–5 years of experience, strong copywriting, and the ability to translate strategy into engaging content while tracking performance and trends to drive growth.

Qualifications

• 3–5 years of experience in social media management or digital marketing.
• Experience managing multiple social media accounts and campaigns.
• Strong understanding of social media strategy, content planning, and platform-specific best practices.
• Excellent copywriting, storytelling, and creative judgment.
• Experienced in supervising content production and coordinating with creative and cross-functional teams.
• Strong analytical, communication, and project management skills.
• Up to date with social media trends, platform updates, and content performance optimization.

Responsibilities

• Develop and execute social media strategies, calendars, and platform-specific plans aligned with brand objectives.
• Lead the development of social media campaigns, creative concepts, and engaging content initiatives.
• Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution.
• Supervisor content production and provide creative feedback to ensure quality, relevance, and brand consistency.
• Monitor social media performance, analyze key metrics, and optimize content and campaign strategies.
• Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth.

Skills

Social media management

Digital marketing

Content strategy

Copywriting

Analytics

Project management

Team coordination

Job description

• Develop and execute social media strategies, content calendars, and platform-specific plans aligned with brand objectives.
• Lead the development of social media campaigns, creative concepts, and engaging content initiatives.
• Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution.
• Supervise content production and provide creative feedback to ensure quality, relevance, and brand consistency.
• Monitor social media performance, analyze key metrics, and optimize content and campaign strategies.
• Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth.

Responsibilities

• Develop and execute social media strategies, content calendars, and platform-specific plans aligned with brand objectives.
• Lead the development of social media campaigns, creative concepts, and engaging content initiatives.
• Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution.
• Supervise content production and provide creative feedback to ensure quality, relevance, and brand consistency.
• Monitor social media performance, analyze key metrics, and optimize content and campaign strategies.
• Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth.

Requirements

• Minimum 3-5 years of experience in social media management, digital marketing, or a related field.
• Proven experience managing multiple social media accounts and executing social media campaigns.
• Strong understanding of social media strategy, content planning, creative development, and platform-specific best practices.
• Excellent copywriting, storytelling, and creative judgment, with the ability to translate brand objectives into engaging content.
• Experienced in supervising content production and coordinating with creative and cross-functional teams.
• Strong analytical, communication, and project management skills, with the ability to manage multiple priorities.
• Up to date with social media trends, platform updates, and content performance optimization.