About the Role
Our client is seeking an experienced and strategic Senior Digital PR Strategist to lead their online reputation and communications efforts. This is a fully remote position, offering the flexibility to work from anywhere within Indonesia. You will be responsible for developing and executing innovative digital PR strategies that enhance brand visibility, manage online sentiment, and drive positive media coverage across digital channels. The ideal candidate possesses a deep understanding of SEO, content marketing, social media, and online reputation management. As a remote-first leader, you will collaborate closely with marketing, communications, and executive teams to craft compelling narratives and navigate the digital landscape effectively. This role is crucial for shaping our client's online presence and ensuring a strong, positive brand image from your home office, with organizational reach extending to Balikpapan, East Kalimantan, ID.
Key Responsibilities
- Develop and implement comprehensive digital PR strategies to enhance online visibility and reputation.
- Manage and execute online outreach campaigns, including link building and digital influencer collaborations.
- Craft compelling digital content, press releases, and website copy optimized for search engines.
- Monitor online conversations, social media, and news outlets to manage brand reputation and identify opportunities.
- Analyze digital PR campaign performance, website traffic, and SEO impact, providing actionable insights.
- Build and maintain relationships with digital journalists, bloggers, and online influencers.
- Develop and implement crisis communication plans for online scenarios.
- Collaborate with marketing, SEO, and content teams to ensure integrated digital strategies.
- Stay ahead of emerging trends in digital PR, SEO, and social media marketing.
- Advise senior leadership on digital communication best practices and potential online risks.
Requirements
- Master's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
- Minimum of 6 years of experience in digital PR, online reputation management, or a related digital marketing role.
- Proven track record of developing and executing successful digital PR campaigns with measurable results.
- Expertise in SEO principles, link building strategies, and content optimization for online platforms.
- Strong understanding of social media marketing, content marketing, and online analytics tools (e.g., Google Analytics, SEMrush).
- Excellent writing, editing, and communication skills with a focus on digital storytelling.
- Experience managing online crises and mitigating reputational damage.
- Demonstrated ability to work effectively and autonomously in a remote team environment.
- Strategic thinking and problem‑solving capabilities.
- Must be legally authorized to work in Indonesia and comfortable with a fully remote setup.
Benefits
- Highly competitive salary (up to 15,500,000 Rp per annum).
- Fully remote work environment, providing ultimate flexibility and work‑life balance.
- Comprehensive health and wellness benefits.
- Significant opportunities for professional development and career advancement.
- Annual performance‑based bonuses and potential for profit sharing.
- Access to cutting‑edge digital marketing tools and platforms.
- A collaborative and supportive global remote team.
- Funding for professional certifications and conferences.