Brand Content Architect

Tezca Coffee; Kota Medan ᯔᯩᯑᯉ᯲; Remote; IDR 360,000,000 - 480,000,000; Full time

Benefits offered by this job

Fully remote work arrangement

Opportunities for growth and skill开发

Job summary

Tezca Coffee, a globally recognized brand, is seeking a Senior Content Strategist to join its distributed team. This fully remote role is open to candidates worldwide and can be based anywhere with strong emphasis on strategic writing, editorial planning, and cross‑functional collaboration.

You will shape content strategy, conduct audience and keyword research, manage an editorial calendar, supervise creators, optimize for SEO, and report insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, marketing, or copywriting.
• Demonstrated success in developing and executing impactful content strategies that drive business results.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Proficiency with CMS and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO principles and how to apply them to content.
• Exceptional project management and organizational skills.
• Self-starter with the ability to thrive in a remote, independent work environment.
• Excellent communication and collaboration skills, with experience working with distributed teams.

Responsibilities

• Develop and implement a holistic content strategy that supports marketing goals, enhances brand awareness, and drives audience engagement.
• Conduct audience research, competitive analysis, and keyword research to identify content opportunities and themes.
• Create and manage a detailed editorial calendar, ensuring timely delivery of high-quality content across blog posts, articles, social media, website copy, and other digital formats.
• Oversee the content creation process, including briefing writers, editors, and designers, and ensuring content adheres to brand guidelines and quality standards.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Analyze content performance using analytics tools, reporting on key metrics, and making data-driven recommendations for improvement.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content alignment and effectiveness.
• Stay current with industry trends, best practices in content marketing, and emerging digital platforms.
• Manage freelance content creators and external agencies as needed.

Skills

Content strategy

Writing & editing

SEO

Project management

Remote collaboration

Analytics understanding

Education

Bachelor's degree in Marketing, Communications, Journalism, English

Tools

Content Management System (CMS)

Google Analytics

SEO tools

Job description

Remote Senior Content Strategist - Global Brand

About the Role Our client, a globally recognized brand with a significant online presence, is seeking a talented Senior Content Strategist to join their distributed team. This fully remote position is based out of Bandung, West Java, ID, but offers the flexibility to work from anywhere. You will be responsible for developing and executing a comprehensive content strategy that aligns with our client's brand voice, marketing objectives, and target audience needs. This includes defining content goals, identifying key themes, planning content calendars, and overseeing content creation and distribution across various digital channels. The ideal candidate is a strategic thinker with exceptional writing, editing, and project management skills, a deep understanding of content marketing principles, and a proven ability to drive engagement and achieve measurable results. This is a unique opportunity to contribute to a global brand from the comfort of your home office.

Key Responsibilities

• Develop and implement a holistic content strategy that supports marketing goals, enhances brand awareness, and drives audience engagement.
• Conduct audience research, competitive analysis, and keyword research to identify content opportunities and themes.
• Create and manage a detailed editorial calendar, ensuring timely delivery of high-quality content across blog posts, articles, social media, website copy, and other digital formats.
• Oversee the content creation process, including briefing writers, editors, and designers, and ensuring content adheres to brand guidelines and quality standards.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Analyze content performance using analytics tools, reporting on key metrics, and making data-driven recommendations for improvement.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content alignment and effectiveness.
• Stay current with industry trends, best practices in content marketing, and emerging digital platforms.
• Manage freelance content creators and external agencies as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or copywriting, preferably within a digital-first or agency environment.
• Demonstrated success in developing and executing impactful content strategies that drive business results.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Proficiency with content management systems (CMS) and digital analytics tools (e.g., Google Analytics).
• Strong understanding of SEO principles and how to apply them to content.
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Self-starter with the ability to thrive in a remote, independent work environment.
• Excellent communication and collaboration skills, with experience working with distributed teams.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement, offering unparalleled flexibility.
• Opportunities for professional growth and skill development.
• Contribution to a globally recognized brand.
• Flexible working hours to accommodate different time zones.
• Regular virtual team-building activities and communication.
• A supportive and collaborative online work culture.