Senior Social Media Marketing Strategist
About the Role Our client, a rapidly growing e-commerce enterprise, is seeking a highly experienced and results-oriented Senior Social Media Marketing Strategist to join their dynamic team in Jakarta, Jakarta, ID . This pivotal role will be instrumental in developing and executing innovative social media strategies that drive brand awareness, customer engagement, and ultimately, online sales. The ideal candidate will possess a deep understanding of the Indonesian e-commerce landscape and a proven track record of success in managing multiple social media platforms and campaigns. You will work collaboratively with marketing, sales, and product development teams to ensure cohesive brand messaging and optimize campaign performance across all digital touchpoints.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with business objectives and brand identity.
- Manage and oversee all social media accounts (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn) to increase brand visibility and user engagement.
- Create, curate, and schedule engaging and high-quality content, including text, images, and video, tailored for each platform and target audience.
- Monitor social media trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
- Analyze social media performance data using analytics tools and provide regular reports on key metrics, insights, and recommendations for optimization.
- Manage social media advertising budgets and campaigns, ensuring maximum ROI and efficient spend.
- Foster community engagement by responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with influencers and brand partners to amplify reach and enhance brand credibility.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in social media marketing, preferably within the e-commerce sector.
- Proven experience in developing and executing successful social media campaigns that drive measurable results.
- Excellent understanding of various social media platforms, their respective audiences, and best practices for engagement.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native analytics).
- Strong copywriting, editing, and communication skills with a keen eye for detail.
- Experience with social media advertising and budget management.
- Ability to work independently and as part of a team in a fast-paced environment.
- Demonstrated ability to analyze data and translate insights into actionable strategies.
- Knowledge of SEO principles and their application in social media marketing is a plus.
Benefits
- Competitive salary package commensurate with experience.
- Opportunities for professional development and career advancement within a growing company.
- Comprehensive health insurance benefits.
- A collaborative and supportive work environment.
- Be part of a company that is at the forefront of Indonesian e-commerce innovation.